4 Myths of SEO Services Debunked (1)

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4 Myths of SEO Services Debunked
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Uncovering the Myths Facts About SEO
The field of search engine optimization (SEO) is
constantly evolving and can be difficult to
understand for a layman. For this reason, there
are many misconceptions formed around the field
and functioning of SEO. The myths related to SEO
can affect the online force of your companys
marketing profile.
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Myth 1 SEO Is a Scam
FACT Many times you will hear people narrate
stories about having invested top dollars in SEO
services without getting any benefits. Every
business can have a downfall but this should not
keep you away from optimizing its services.
Studies from IPSOS have shown that more than 40
of customers rely on search engines for their
purchases. The booming e-commerce industries have
increased the level of competition and thus
making optimization become even more important.
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Myth 2 SEO Is a One-Time Event

• FACT People generally feel that after paying
  once for an SEO service, their task is done and
  they are sure to see the results in no time.
  While the reality is that SEO is a very long and
  complex process. The results of an SEO service
  can be visible only after going through a
  constant practice.
• The changes in online markets, updates in the
  search engines and ever increasing competition
  makes it mandatory for companies to adhere to
  their SEO guidelines.

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Myth 3 If I Have Perfect Content, I Do Not Need
SEO

• FACT Certainly, content is king in the digital
  marketing industry but just like a king and his
  kinsmen it is in a similar way that SEO and
  content work together for digital marketing of a
  company. A content may be perfectly crafted and
  written very well, but if it cannot reach its
  desired audience, there is no use for it.
• Also, it is important to have content that
  follows the requirements on online searches and
  the style should be pertaining to the industry.
  Using SEO services thus becomes important in
  order to ensure a good social standing.

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Myth 4 Buying Digital Ads Will Work in Place of
SEO

• FACT Although it may be a good idea to buy ad
  space and broadcast your message in the digital
  sphere, such advertisements cannot be used in
  replacement of SEO services.
• Optimizing the organic and natural searches is an
  important part in your business optimization.
  However, running a paid ad campaign
  simultaneously with an SEO campaign can offer
  greater value.

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