Why Social Media Matters for Businesses

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• Why Social Media Matters for Businesses

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• If you're trying to compete online, it isn't
  enough to simply have a website. For starters,
  you need your website to rank well in major
  search engines or the only person who will know
  your site exists will be you.

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• To rank your website, attract the attention of
  web surfers and turn them into your customers,
  you need a multi-faceted digital marketing
  strategy, one that includes social media.

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• Social Media as a Platform for Doing Business
• At SOS Media Corp, it's not uncommon for
  businesses to come to us seeking social media
  services because their attempts at using popular
  platforms to generate new business in the past
  have failed. Time and time again, the problem
  with their strategy is their approach.

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• Social media platforms like Facebook and
  Twitter, LinkedIn and Pinterest, are not the
  places where you do your hard selling. Instead,
  they are the places where you share high quality
  content that people actually want to read or
  watch and share with their friends or followers.

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• Sharing quality content on social media
  platforms is a vital component of any social
  media strategy - here's why
• it helps to popularize your brand
• it demonstrates that you are an authority in
  your industry

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• it helps to earn the trust of those who
  read or view your content, which is vital for
  converting website visitors into new customers
• Google and other search engines reward
  those businesses that are actively using social
  media to engage their audiences

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• Demonstrate that You're Serious About Your
  Business
• Sometimes, people shy away from using social
  media to market their business for fear that a
  disgruntled customer will say something negative
  about a product or service.

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• The truth is, even if someone were to share a
  bad experience on your business' Facebook page,
  for instance, it's actually good for business if
  you take the opportunity to, in a professional
  manner, address the customer's concerns by
  apologizing and offering some sort of incentive
  as a way to win back their business.

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• In doing this, you show that you are serious
  about running a great business, which helps build
  trust.
• Really, this is just the tip of the iceberg
  when it comes to how you should be using social
  media to leverage your business online.

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• There are also some platforms that are better
  suited for some businesses, and strategic ways to
  optimize your social media presences to help
  improve your website's rankings for important
  keyword terms. If you're unsure about where to
  start, give us a call!
• https//www.sosmediacorp.com/