Out Of Home Engagement For Honda Navi

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Out Of Home Engagement For Honda Navi
Mumbai HONDA, one of the finest two wheeler
brands in India has launched outdoor campaign
with Indias most trusted out-of-home agency,
Global Advertisers. In order to create buzz for
their products, the OOH agency has engaged large
size hoardings for the promotion of their new
bike- Honda Navi Fun Patakha. Catering to
youth, the New Honda Navi is just like them.
Little unsure. Little weird. One cant really
typecast it. Is it a scooter? Ummmmm Is it a
bike? Dont know. But one thing is for sure,
whatever it is, its one heck of a fun ride. And,
to communicate this to their TG, the brand can be
seen on large hoarding formats across
Mumbai. Speaking on the campaign, Sanjeev Gupta,
MD, Global Advertisers, said We understand how
automobile industry works and our team has carved
out plan for HONDA keeping in mind their
objective and TG. With our OOH campaign, we hope
to get great footfall at their stores." Global
Advertisers, distinguished for its quality
hoardings and market expertise has executed more
than 100 outdoor campaigns for automobile sector
since inception.
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