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For more course tutorials visit www.bus620.com This Tutorial contains 2 Set of Papers for almost all Assignments (Check Details Below/Marked Blue) BUS 620 Week 1 DQ 1 What is Marketing BUS 620 Week 1 DQ 2 Marketing Strategies BUS 620 Week 1 Assignment AmazonFresh (2 Papers) BUS 620 Week 2 DQ 1 Buyer Behavior BUS 620 Week 2 DQ 2 Customer Needs BUS 620 Week 2 Industry Forecasting (2 Papers) – PowerPoint PPT presentation

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Title: BUS 620 Course Real Knowledge / bus 620 dotcom


1
BUS 620 Course Real Knowledge / bus620.com
The Best way to predict the Future is to create
it.....To Best way....
www.bus620.com
2
BUS 620 Course Real Knowledge / bus620.com
BUS 620 Entire Course (2 Set) For more course
tutorials visit www.bus620.com This Tutorial
contains 2 Set of Papers for almost all
Assignments (Check Details Below/Marked Blue)
BUS 620 Week 1 DQ 1 What is Marketing BUS 620
Week 1 DQ 2 Marketing Strategies BUS 620 Week 1
Assignment AmazonFresh (2 Papers) BUS 620 Week 2
DQ 1 Buyer Behavior BUS 620 Week 2 DQ 2 Customer
Needs
3
BUS 620 Course Real Knowledge / bus620.com
BUS 620 Week 1 Assignment AmazonFresh (2
Papers) For more course tutorials
visit www.bus620.com This Tutorial contains 2
Different Papers AmazonFresh. Read the article
AmazonFresh is Jeff Bezos Last Mile Quest for
Total Retail Domination. Amazon has created three
elements with how they are approaching the
consumer market fulfillment centers, Amazon
Prime, and AmazonFresh. Analyze how Amazon has
captured its consumers desire fornot only less
expensive prices, but faster delivery,
4
BUS 620 Course Real Knowledge / bus620.com
BUS 620 Week 1 DQ 1 What is Marketing (Ash) For
more course tutorials visit www.bus620.com What
is Marketing? Marketing has often been defined in
terms of satisfying customers needs and wants.
Critics, however, maintain that marketing goes
beyond that and creates needs and wants that did
not exist before. They feel marketers encourage
consumers to spend more money than they should on
goods and services they do not really need. What
is your understanding of the role of marketing
and the marketing management process?
5
BUS 620 Course Real Knowledge / bus620.com
BUS 620 Week 1 DQ 2 Marketing Strategies
(Ash) For more course tutorials
visit www.bus620.com Marketing Strategies.
Complete the Think About It activity in Section
1.2 of the text Select a consumer product of
personal interestone that you have purchased
within the past six months. It can be anything,
just as long you are familiar with the product
and generally understand how it is marketed.
Using the matrix model of marketing management in
Table 1.2, fill in the cells of the matrix as
completely and thoroughly as you can for the
brand that you purchased. Be sure that your
entries correspond to your perspective as a
customer for this brand. In short, you are the
target market.
6
BUS 620 Course Real Knowledge / bus620.com
BUS 620 Week 2 DQ 1 Buyer Behavior (Ash) For more
course tutorials visit www.bus620.com Buyer
Behavior. The typical buying process consists of
the following sequence of events problem
recognition, information search, evaluation of
alternatives, purchase decision, and post
purchase behavior. What specifically do you do as
a consumer in each of these stages in a high
involvement purchase like buying a house or a
car?
7
BUS 620 Course Real Knowledge / bus620.com
BUS 620 Week 2 DQ 2 Customer Needs (Ash) For more
course tutorials visit www.bus620.com Customer
Needs. Visit GE Healthcare (www.gehealthcare.com/)
. In context to the major points of chapter 5,
define how GE is addressing the needs of their
hospital customers by the design of this Web
site? Where and what is GE doing right, what is
GE doing wrong, and where can GE improve using
marketing research?
8
BUS 620 Course Real Knowledge / bus620.com
BUS 620 Week 2 Industry Forecasting (2
Papers) For more course tutorials
visit www.bus620.com This Tutorial contains 2
Different Papers Industry Forecasting. Identify
an industry of choice (Auto Industry, Healthcare,
PC or Telecommunications). Using the PESTEL
analysis from the readings, discuss and analyze
the factors that may impact the industry and the
successful marketing of a companys product, for
example Ford Motor Company over the next five
years. Which factors are perceived to be the
biggest weaknesses of the industry?
9
BUS 620 Course Real Knowledge / bus620.com
BUS 620 Week 3 Assignment What You Dont Know
About Apple (2 Papers) For more course tutorials
visit www.bus620.com This Tutorial contains 2
Different Papers What You Dont Know About Apple.
Read this weeks required article What You
Dont Know About Apple. In a three- to four-page
paper (not including the title and reference
pages) Discuss if Apple will continue its
path to be the frontrunner in revolutionizing the
digital marketplace. Discuss if Apples
competition has increased their share of the
marketplace at Apples expense. Discuss if Apple
will succeed without Steve Jobs.
10
BUS 620 Course Real Knowledge / bus620.com
BUS 620 Week 3 DQ 1 Braining Nordstrom (Ash) For
more course tutorials visit www.bus620.com Brandi
ng Nordstrom. After reading the article
Conservative Nordstrom to sell trendy Topshop
fashions, respond to the following How does
this partnership fit into Nordstroms current
brand management strategy? Will it appeal to its
target markets? How will it allow Nordstrom to
differentiate itself from the competition? Is
this a risky move for Nordstrom considering the
downward sales trends for Topshop in the UK?
11
BUS 620 Course Real Knowledge / bus620.com
BUS 620 Week 3 DQ 2 Marketing Segmentation
(Ash) For more course tutorials
visit www.bus620.com Marketing Segmentation.
What are the different levels of market
segmentation? Synthesize the segmentation
strategies that manufacturers of personal
computers should implement to attract both the
Gen Y and baby boomer generation to increase
their purchases of computers. Are there some
examples of companies that have already done a
good job of marketing across generations? Respond
to at least two of your fellow students.
12
BUS 620 Course Real Knowledge / bus620.com
BUS 620 Week 3 The Case of the New Apple, Inc.
(Ash) For more course tutorials
visit www.bus620.com We have a new Assignment
which could be found on this link http//www.bus62
0.com/product-50-BUS-620-Week-3-Assignment-What-Yo
u-DonE28099t-Know-About-Apple-282-Papers29 Th
e Case of the New Apple, Inc. Read the
article Burrows, P., Satariano, A. (206.99).
Can Phil Schiller keep Apple cool? Bloomberg
Businessweek. Retrieved from http//www.businesswe
ek.com/articles/206.99-06-07/can-phil-schiller-kee
p-apple-coolp2 Assignment Instructions Develop
a two- to three-page paper that addresses the
following
13
BUS 620 Course Real Knowledge / bus620.com
BUS 620 Week 4 Assignment Pricing (2 Papers) For
more course tutorials visit www.bus620.com This
Tutorial contains 2 Different Papers Pricing.
Read this weeks required article How Companies
Can Get Smart About Raising Prices. In a three-
to four-page paper (not including the title and
reference pages) Explain how to successfully
get customers to pay more for your products.
Reference the article in support of your response.
14
BUS 620 Course Real Knowledge / bus620.com
BUS 620 Week 4 DQ 1 The Role of Pricing (Ash) For
more course tutorials visit www.bus620.com The
Role of Pricing. Review the articleMohammed, R.
(2012). J.C. Penneys risky new pricing strategy.
Harvard Business Review. Is your own buying
behavior influenced by coupons and sales? Why do
you think J.C. Penneys pricing strategy has not
been successful as compared to other low price
proponents like Walmart? Will Ron Johnsons
four-year plan be successful over the long-term?
Why or why not?
15
BUS 620 Course Real Knowledge / bus620.com
BUS 620 Week 4 DQ 2 Product Development Process
(Ash) For more course tutorials
visit www.bus620.com Product Development
Process. Do an internet search of the new product
development process of any product of your
choice, and analyze the process for developing
the product. Review the reasons why new products
fail and make two specific recommendations to
improve the high failure rate of new
products. Guided Response What lessons do you
draw about the importance of using a concurrent
rather than a sequential approach in the product
development process?
16
BUS 620 Course Real Knowledge / bus620.com
BUS 620 Week 5 Assignment Marketing Challenges in
a New Economy (2 Papers) For more course
tutorials visit www.bus620.com This Tutorial
contains 2 Different Papers Marketing
Challenges in a New Economy. Read the article
Airbnb and the Unstoppable Rise of the Share
Economy. A recent trend in the consumer
marketplace is the ability for a consumer to
share their personal belongings, such as their
homes/apartments, autos, tools, bicycles, and so
forth. The shared economy has now become a
multibillion dollar business.
17
BUS 620 Course Real Knowledge / bus620.com
BUS 620 Week 5 DQ 1 Marketing Channels (Ash) For
more course tutorials visit www.bus620.com Market
ing Channels. Analyze the challenges that
organizations face in the effective transition
between selling products using the traditional
brick and mortar marketing channel and selling
products online. Synthesize the strategies that
organizations like Zara and Wal-Mart- two
companies that are having difficulty developing
eCommerce capability can implement to increase
the effortless movement of customers between the
traditional and online channels.
18
BUS 620 Course Real Knowledge / bus620.com
BUS 620 Week 5 DQ 2 Going Global (Ash) For more
course tutorials visit www.bus620.com Going
Global. Identify the strategies for entering into
the global market. Assess the strengths and
limitations of each. Give an example of a company
that has made a success of doing business in the
global economy. What lessons from McDonalds
success in the global marketplace are
transferable across industries?
19
BUS 620 Course Real Knowledge / bus620.com
BUS 620 Week 5 Marketing in a Global Economy
(Ash) For more course tutorials
visit www.bus620.com We have a new Assignment
which could be found on this link http//www.bus62
0.com/product-48-BUS-620-Week-5-Assignment-Marketi
ng-Challenges-in-a-New-Economy-282-Papers29
Marketing in a Global Economy. Review the
following article Faris, S. (206.99). Grounds
zero A Starbucks-free Italy. Bloomberg
Businessweek. Retrieved from Proquest.
20
BUS 620 Course Real Knowledge / bus620.com
BUS 620 Week 6 DQ 1 Proctor Gamble in Vietnam
(Ash) For more course tutorials
visit www.bus620.com Proctor Gamble in
Vietnam. Review the article Coleman-Lochner, L.
(2012). PG plays kindergarten catch-up with
Unilever in Vietnam. Bloomberg. Retrieved from
http//www.bloomberg.com/news/2012-07-04/p-g-plays
-kindergarten-catch-up-with-unilever-in-vietnam.ht
ml
21
BUS 620 Course Real Knowledge / bus620.com
BUS 620 Week 6 DQ 2 Creating a Plan (Ash) For
more course tutorials visit www.bus620.com Creati
ng a Plan. Provide a brief overview of the
product for which you are going to write your
Marketing Plan. Why did you choose it? Which
elements of the plan are you having difficulty
with? What additional information would be needed
to make the most informed strategic decisions for
the future implementation of your plan?
22
BUS 620 Course Real Knowledge / bus620.com
BUS 620 Week 6 Final Paper Marketing Plan (3
Papers) For more course tutorials
visit www.bus620.com This Tutorial contains 3
Different Papers Develop a marketing plan for
the successful development, commercialization and
introduction of any product of your choice in the
market place. You are required to (1) analyze
the general business situation in detail,
including organizational strengths and
weaknesses, environmental opportunities and
threats, industry trends, and direct and indirect
competition. Based upon your situation analysis
23
BUS 620 Course Real Knowledge / bus620.com
The Best way to predict the Future is to create
it.....To Best way....
www.bus620.com
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