Branding Firms in Chicago - PowerPoint PPT Presentation

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Branding Firms in Chicago

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Title: Branding Firms in Chicago


1
Branding Firms in Chicago
Creating A Brand Strategy In A Social
World Underlying any effective marketing
campaign is a well thought out brand strategy. A
brand strategy summarizes the entire experience
your customers have with your business. It
includes everything from customer orders,
fulfillment, how refund requests are handled, and
the brands design and logos. Developing A
Brand Strategy Developing an effective brand
strategy requires careful thought and reflection
about your company and your goals. For example,
does your company aspire to join the Fortune 500?
Or would you prefer to remain a small to medium
sized business that maintains close contact with
your customers and clients? What Are People Sayi
ng About Your Brand? With the assistance of a
marketing agency, your company can easily monitor
what is said about your brand in a variety of
publications and websites. Unfortunately, many
companies fail to engage in this process
resulting in missed opportunities. Approximately
95 of Facebook Wall posts are ignored by brands.
This lack of engagement with one of the
Internets most important websites represents an
opportunity for your company. If your brand
strategy emphasizes customer service, you can
make a significant impact by responding to
Facebook comments and posts about your brand. By
monitoring what your customers say about your
brand on social media and elsewhere on the
Internet, you can determine if the publics
perception of your brand matches your brand
strategy.
2
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