Factors That Could Impact Your Content Strategy in 2017

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Factors That Could Impact Your Content Strategy
in 2017
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• Online marketing is getting more challenging and
  knotty nowadays. This 2017, the usual SEO
  services in Ottawa like networking, sponsorships,
  referrals, earned media, hosting events, print
  and online advertising, direct mail, and website
  optimization will no longer be enough to achieve
  your marketing goals. Some of these usual
  strategies can even be unreliable and quite
  expensive.
• Instead of investing most of your marketing
  budget on these types of strategies, why not try
  other predictable, cost-effective, and mainstream
  tactics like content marketing? This marketing
  strategy will not only help you attract more
  genuine and organic traffic, it will also help
  you nurture your audience and close new clients.
  If you already have decided to invest in content
  marketing or perhaps to increase your content
  investments, you are getting to the right track.
  But before you kick off your content programs for
  this year, you have to first check out the
  strategic levers that could influence your
  investments.

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• Infographics will still shine
• If you have not yet tried creating and posting
  infographics, 2017 is the best time for you to do
  it. If you have focused more on text blog posts,
  I believe you are missing the opportunity to reap
  the benefits that infographics provide.
• Infographics are one of the best ways to maintain
  customer engagement and to enhance user
  experience. Of course, this depends on how
  pleasantly you designed it and how significant
  the information you included on it. It can be a
  bit pricey as compared to text or article posts
  but it is all worth it especially given the fact
  that it has been proven to reach at least 53
  more people than simple text blog posts. Posting
  infographics on your blog from time to time can
  increase your chance to reach a wider audience.

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• Finding the right contributors with talent
  algorithm
• With at least a hundred thousand freelance talent
  profiles in the content platform alone, finding
  the right contributors can be a bit challenging.
  Building a talent algorithm that can serve as a
  matchmaker can make pairing the right freelancers
  for your brands faster and easier. This will give
  you a higher possibility of finding the best
  freelancer for a specific project or assignment.

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• Considering the use of technology for editorial
  workflow
• Building an effective editorial workflow enables
  you to make sure that everything, from creating
  the content ideas to publication, is in order and
  is of high quality. I believe that many of you
  already have one and you may still be able to
  follow your editorial workflow this year provided
  you have proven it to be effective and efficient.
  However, to make your workflow better this year,
  you should pair it with the right technology.

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• The year 2017 is the best time to capitalize on
  technology for your editorial workflow. With the
  right technology, typical human mistakes can be
  eliminated, errors can be minimized, and
  publishing process can be more organized and in
  order. It also gives people the chance to focus
  more on the things they can do best, and that is
  to create.