Luxury Writing Instruments and Stationery in China

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Luxury Writing Instruments and Stationery in China
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Summary
Luxury writing instruments and stationery are
commonly purchased as gifts in China, mainly for
government officials and within a business
environment. Hence the anti-corruption campaign
by the central government has directly impacted
the market quite negatively during the review
period, leading to a value decrease of 10 in
2016. Under the influence of this campaign,
government officials dare not accept gifts of
luxury writing instruments, such as luxury
fountain pens, resulting in a sharp
decli... Luxury Writing Instruments and
Stationery in China report offers a comprehensive
guide to the size and shape of the Luxury Writing
Instruments and Stationery market at a national
level. It provides the latest retail sales data,
allowing you to identify the sectors driving
growth. It identifies the leading companies, the
leading brands and offers strategic analysis of
key factors influencing the market and their
effects on Luxury Writing Instruments and
Stationery retailing along with the development
of consumers shopping patterns. Forecasts to
2020 illustrate how the market is set to change
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Product coverage Luxury Stationery, Luxury
Writing Instruments. Data coverage market
sizes (historic and forecasts), company shares,
brand shares and distribution data. Why buy this
report? Get a detailed picture of the Luxury
Writing Instruments and Stationery market
Pinpoint growth sectors and identify factors
driving change Understand the competitive
environment, the markets major players and
leading brands Use five-year forecasts to
assess how the market is predicted to develop.
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Table of Contents

• Headlines
• Trends
• Competitive Landscape
• Prospects
• Category Data
• Executive Summary
• Overall Steady Performance Amid Unfavourable
  Market Environment
• Uneven Development Among Varied Market Categories
  in Luxury Goods
• Sophisticated Consumers Seek Niche Luxury Brands

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• Store-based Retailing Prevails While Internet
  Retailing Enjoys Faster Growth
• Steady Value Growth Is Expected Over the Forecast
  Period
• Key Trends and Developments
• Brexit Impacts Domestic Consumption of Luxury
  Goods in China
• Consumers Are Increasingly Young in the Luxury
  Goods Market
• Closure of Luxury Brand Specialist Stores
  Continues
• Cross-border and Vertical E-commerce Boosts
  Internet Retailing
• Distribution

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Full Report Luxury Writing Instruments and
Stationery in China
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