MKT 438 TUTOR Education is Power/mkt438tutor.com - PowerPoint PPT Presentation

About This Presentation
Title:

MKT 438 TUTOR Education is Power/mkt438tutor.com

Description:

MKT 438 Week 1 Individual Assignment Defining Public Relation Paper MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT 438 Week 1 DQ 3 MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper MKT 438 Week 2 DQ 1 MKT 438 Week 2 DQ 2 MKT 438 Week 2 DQ 3 – PowerPoint PPT presentation

Number of Views:12
Slides: 30
Provided by: jorge0027

less

Transcript and Presenter's Notes

Title: MKT 438 TUTOR Education is Power/mkt438tutor.com


1
MKT 438 TUTOR Education is Power/mkt438tutor.com
2
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Entire Course And Final Guide FOR MORE
CLASSES VISIT www.mkt438tutor.com MKT 438 Entire
Course And Final Guide
3
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Entire Course FOR MORE CLASSES VISIT
www.mkt438tutor.com MKT 438 Week 1 Individual
Assignment Defining Public Relation Paper MKT 438
Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT 438 Week 1 DQ
3 MKT 438 Week 2 Team Assignment Public Relations
Campaign Overview Paper MKT 438 Week 2 DQ 1 MKT
438 Week 2 DQ 2 MKT 438 Week 2 DQ 3 MKT 438 Week
3 Individual Assignment Functions of Public
Relation Paper
4
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Final Exam Guide FOR MORE CLASSES VISIT
www.mkt438tutor.com Complete the Final
Examination. 1. The objective of public
relations is to sell 2. The R-A-C-E
approach to defining public relations includes
the following components 3. The job of
public relations professional is very much that
of an interpreter, where he interprets 4.
Which of the following trends contributed to
the evolution of public relations in the United
States? 5. Public relations goals must
be defined by 6. Morale at the company
was low after a series of severe firings. Ive
got just the thing to get morale back up again,
said Darren, the firms public relations
director. Well start an employee television
program. We start filming tomorrow. What vital
public relations step did Darren overlook?
5
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Week 1 DQ 1 FOR MORE CLASSES VISIT
www.mkt438tutor.com Should a company be
concerned with public opinion? Why or why not?
6
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Week 1 DQ 2 FOR MORE CLASSES VISIT
www.mkt438tutor.com Which PR communication tool
do you feel is the most effective? Why?
7
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Week 1 DQ 3 FOR MORE CLASSES VISIT
www.mkt438tutor.com What role does PR play in
your organization? Explain your answer.
8
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper (2 Papers) FOR MORE CLASSES
VISIT www.mkt438tutor.com This Tutorial contains
2 Papers Resources University Library,
Internet Write a 700- to 1,050-word paper in
which you define PR. Include in your
paper Explain your personal definition of PR and
definitions from three different sources, such as
the Public Relations Society of America,
textbooks, and so forth. Compare and contrast
these definitions in your paper. Explain why you
think there are so many different definitions
of PR. Prepare to discuss this assignment in
class. Format your paper consistent with APA
guidelines.
9
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Week 2 DQ 1 FOR MORE CLASSES VISIT
www.mkt438tutor.com What are some positive and
negative aspects of publicity?
10
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Week 2 DQ 2 FOR MORE CLASSES VISIT
www.mkt438tutor.com At what stage of the PR
campaign should evaluation occur? Explain your
answer. What are three types of evaluation
techniques used in PR? What are examples of each?

11
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Week 2 DQ 3 FOR MORE CLASSES VISIT
www.mkt438tutor.com How would PR research impact
a PR team? Give an example.
12
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Week 2 Individual Assignment Public
Relations Case Study (BP) (2 Papers) FOR MORE
CLASSES VISIT www.mkt438tutor.com This Tutorial
contains 2 Papers MKT 438 WEEK 2 Public
Relations Case Study MKT 438 WEEK 2 Public
Relations Case Study Resource The Practice of
Public Relations textbook, University Library,
Internet After reading the case study BPs Loose
Lips Sink Credibility Ship (Chapter 1), please
answer the following questions in a Word
document. How would you assess BPs response to
the Gulf of Mexico oil spill? (Answer should be
90 to 175 words in length) How could BP have
prevented the damage done by its CEO
spokesperson? (Answer should be 90 to 175 words
in length.
13
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Week 2 Team Assignment Part I Public
Relations Campaign (Delta Airlines) FOR MORE
CLASSES VISIT www.mkt438tutor.com Part I Public
Relations Campaign MKT 438 WEEK 2 Resources The
Practice of Public Relations textbook, University
Library, Internet. Select a PR scenario from the
following list An organization wants to
position itself as a leader in embracing
diversity in the workplace An organization is
experiencing security issues associated with
operating on the Internet An organization is
moving one of its manufacturing facilities to
another country to maximize labor cost reductions
An organization wants to create awareness of its
efforts in sustainability, recycling and
reusability. Select an industry that operates in
your selected scenario. A home health care
provider A regional airline A manufacturer or
auto parts and components
14
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Week 3 DQ 1 FOR MORE CLASSES VISIT
www.mkt438tutor.com What PR tools are critical
in building long-term relationships an
organization's publics? What are the advantages
and disadvantages of these tools?
15
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Week 3 DQ 2 FOR MORE CLASSES VISIT
www.mkt438tutor.com What is your organization's
relationship with the local, regional, national,
and global media? How does it impact your
organization's PR coverage?
16
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Week 3 DQ 3 FOR MORE CLASSES VISIT
www.mkt438tutor.com How critical is the internal
communications process in PR? Explain.
17
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Week 3 Individual Assignment
Organizational and Societal Functions of Public
Relations Paper (2 Papers) FOR MORE CLASSES VISIT
www.mkt438tutor.com This Tutorial contains 2
Papers MKT 438 WEEK 3 Organizational and
Societal Functions of Public Relations Paper
Resources The Practice of Public Relations
textbook, University Library, Internet Select an
organization with which you are familiar, and
identify an issue within that organization that
would have both organizational (internal) and
societal (external) implications. Part I Prepare
a 7- to 10-slide PowerPoint presentation in which
the following is addressed Explain the
organizational and societal functions of
PR. Compare and contrast the organizational and
societal implications in the issue you have
chosen.
18
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Week 3 Team Assignment Part II Public
Relations Campaign Resources (Delta Airlines) FOR
MORE CLASSES VISIT www.mkt438tutor.com MKT 438
WEEK 3 Part II Public Relations Campaign
Resources The Practice of Public Relations,
textbook, University Library, Internet Write a
700- to 1,050-word paper in which you recommend
strategies to build media relations and generate
publicity for the organization selected in
Learning Team Meeting One. Address the following
in your Strategy Paper List objectives for the
Public Relations Campaign. Identify the risks in
the strategy and discuss what the Public
Relations team can do to minimize them. Write a
media release and create a media distribution
list for the media release. Develop a tactical
plan utilizing at least five of the following
public relations tools and identify which tool(s)
will be used to communicate to which publics and
why. This section can be submitted as a chart
within the paper.
19
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Week 4 DQ 1 FOR MORE CLASSES VISIT
www.mkt438tutor.com Why is it important to
integrate anticipated crisis responses in an
organization's proactive PR planning?
20
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Week 4 DQ 2 FOR MORE CLASSES VISIT
www.mkt438tutor.com What potential effects can a
crisis have on an organization? Explain your
answer.
21
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Week 4 DQ 3 FOR MORE CLASSES VISIT
www.mkt438tutor.com Read the case on the Exxon
Valdex. What do you see as the top PR problems
from this case and what would you do differently
if you were in the PR department?
22
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis FOR MORE
CLASSES VISIT www.mkt438tutor.com Resource The
Practice of Public Relations Select one of the
following case studies located in The Practice
of Public Relations or a case study assigned or
approved by faculty The Tylenol Murders, Ch.
2 Exxon Corporations Bad Good Friday, Ch. 5
The Katrina Kalamity, Ch. 13 Wendys Fingers a
Hoaxer, Ch. 19 Write a 1,050- to 1,400-word case
study analysis in which youevaluate the
effectiveness of communication between
an organization and its publics.
23
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers) FOR
MORE CLASSES VISIT www.mkt438tutor.com MKT 438
Week 4 Individual Assignment Public Relation Case
Study ( McDonalds) (2 Papers)
24
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Week 5 DQ 1 FOR MORE CLASSES VISIT
www.mkt438tutor.com How has technology impacted
the dissemination of information to global
publics?
25
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Week 5 DQ 2 FOR MORE CLASSES VISIT
www.mkt438tutor.com How can the power of PR
influence and change your point of view? Is this
ethical?
26
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Week 5 DQ 3 FOR MORE CLASSES VISIT
www.mkt438tutor.com How has globalization,
technology, and diversity affected PR in the past
five years?
27
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Week 5 Individual Assignment Managing a
Crisis Using PR Simulation Summary FOR MORE
CLASSES VISIT www.mkt438tutor.com MKT 438 WEEK 5
Managing a Crisis Simulation Resources Managing
a Crisis Using Public Relations
simulation Complete the simulation. Write a
1,050- to 1,400-word summary answering the
following questions What does proactive planning
mean? What feedback mechanism should public
relations develop in this situation? What is an
ineffectual way of deploying this plan? Provide
two examples of what not to do in this situation.
When is a proactive crisis management plan
needed? And why? When does public relations
utilize reactive crisis management? What role
does public relations play in reactive crisis
management? Format your summary consistent with
APA guidelines.
28
MKT 438 TUTOR Education is Power/mkt438tutor.com
MKT 438 Week 5 Team Assignment Final Public
Relations Campaign (Delta Airlines) FOR MORE
CLASSES VISIT www.mkt438tutor.com Resources The
Practice of Public Relations, textbook,
University Library, Internet Part I Write a
700- to 1,050-word paper that will include the
following elements in your Public Relations
Campaign An analysis of the relationship
between the Public Relations Campaign and
marketing within the integrated marketing
communications program of the organization A
crisis management planIdentify a potential
crisis related to the public relations campaign
and outline a plan to address the crisis. Include
a proactive plan and a plan if it is necessary to
react to a crisis. An analysis of the impact of
technology and globalization on the
implementation of the plan. A discussion of
legal and ethical implications of the campaign.
29
MKT 438 TUTOR Education is Power/mkt438tutor.com
Write a Comment
User Comments (0)
About PowerShow.com