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Title: BUS 620 Learn/uophelp.com


1
BUS 620 Experience Tradition/uophelp.com
  • For more course tutorials visit
  • www.uophelp.com

2
BUS 620 Experience Tradition/uophelp.com
  • BUS 620 Entire Course (Ash Course)
  • For more course tutorials visit
  • www.uophelp.com
  • BUS 620 Week 1 DQ 1 What is Marketing (Ash
    Course)
  • BUS 620 Week 1 DQ 2 Marketing Strategies (Ash
    Course)
  • BUS 620 Week 1 The Future of the New York Times
    (Ash Course)
  • BUS 620 Week 2 DQ 1 Buyer Behavior (Ash Course)

3
BUS 620 Experience Tradition/uophelp.com
  • BUS 620 Week 1 Assignment AmazonFresh (2 Papers)
  • For more course tutorials visit
  • www.uophelp.com
  • This Tutorial contains 2 Different Papers
  • AmazonFresh. Read the article AmazonFresh is
    Jeff Bezos Last Mile Quest for Total Retail
    Domination.
  • Amazon has created three elements with how they
    are approaching the consumer market

4
BUS 620 Experience Tradition/uophelp.com
  • BUS 620 Week 1 DQ 1 What is Marketing
  • For more course tutorials visit
  • www.uophelp.com
  • What is Marketing? Marketing has often been
    defined in terms of satisfying customers needs
    and wants. Critics, however, maintain that
    marketing goes beyond that and creates needs and
    wants that did not exist before. They feel
    marketers encourage consumers to spend more money
    than they should on goods and services they do
    not really need.

5
BUS 620 Experience Tradition/uophelp.com
  • BUS 620 Week 1 DQ 2 Marketing Strategies
  • For more course tutorials visit
  • www.uophelp.com
  • Marketing Strategies. Complete the Think About
    It activity in Section 1.2 of the text
  • Select a consumer product of personal
    interestone that you have purchased within the
    past six months.

6
BUS 620 Experience Tradition/uophelp.com
  • BUS 620 Week 1 The Future of the New York Times
  • For more course tutorials visit
  • www.uophelp.com
  • Read the article The Future of the New York
    Times, BusinessWeek, January 17, 2005, 64-72
    (Also Posted in the Announcement page).

7
BUS 620 Experience Tradition/uophelp.com
  • BUS 620 Week 2 DQ 1 Buyer Behavior
  •  For more course tutorials visit
  • www.uophelp.com
  • Buyer Behavior. The typical buying process
    consists of the following sequence of events
    problem recognition, information search,
    evaluation of alternatives, purchase decision,
    and post purchase behavior. What specifically do
    you do as a consumer in each of these stages in a
    high involvement purchase like buying a house or
    a car?

8
BUS 620 Experience Tradition/uophelp.com
  • BUS 620 Week 2 DQ 2 Customer Needs
  • For more course tutorials visit
  • www.uophelp.com
  • Customer Needs. Visit GE Healthcare
    (www.gehealthcare.com/). In context to the major
    points of chapter 5, define how GE is addressing
    the needs of their hospital customers by the
    design of this Web site? Where and what is GE
    doing right, what is GE doing wrong, and where
    can GE improve using marketing research?

9
BUS 620 Experience Tradition/uophelp.com
  • BUS 620 Week 3 DQ 1 Braining Nordstrom
  • For more course tutorials visit
  • www.uophelp.com
  • Branding Nordstrom. After reading the article
    Conservative Nordstrom to sell trendy Topshop
    fashions, respond to the following

10
BUS 620 Experience Tradition/uophelp.com
  • BUS 620 Week 3 DQ 2 Marketing Segmentation
  • For more course tutorials visit
  • www.uophelp.com
  • Marketing Segmentation. What are the different
    levels of market segmentation? Synthesize the
    segmentation strategies that manufacturers of
    personal computers should implement to attract
    both the Gen Y and baby boomer generation to
    increase their purchases of computers.

11
BUS 620 Experience Tradition/uophelp.com
  • BUS 620 Week 3 The Case of the New Apple, Inc.
  • For more course tutorials visit
  • www.uophelp.com
  • The Case of the New Apple, Inc. Read the article
  • Burrows, P., Satariano, A. (2012). Can Phil
    Schiller keep Apple cool? Bloomberg Businessweek.
    Retrieved from http//www.businessweek.com/article
    s/2012-06-07/can-phil-schiller-keep-apple-coolp2

12
BUS 620 Experience Tradition/uophelp.com
  • BUS 620 Week 4 Ad Compaign - Article Review
  • For more course tutorials visit
  • www.uophelp.com
  • Ad Campaign. Review the article
  • Stanford, D. (2012). Mountain Dew wants some
    street cred. Bloomberg Businessweek. Retrieved
    from EBSCOHost.

13
BUS 620 Experience Tradition/uophelp.com
  • BUS 620 Week 4 Assignment Pricing (2 Papers)
  •  For more course tutorials visit
  • www.uophelp.com
  • This Tutorial contains 2 Different Papers
  • Pricing. Read this weeks required article How
    Companies Can Get Smart About Raising Prices.

14
BUS 620 Experience Tradition/uophelp.com
  • BUS 620 Week 4 DQ 1 The Role of Pricing
  •  For more course tutorials visit
  • www.uophelp.com
  • The Role of Pricing. Review the article
  • Mohammed, R. (2012). J.C. Penneys risky new
    pricing strategy. Harvard Business Review.

15
BUS 620 Experience Tradition/uophelp.com
  • BUS 620 Week 4 DQ 2 Product Development Process
  •  For more course tutorials visit
  • www.uophelp.com
  • Product Development Process. Do an internet
    search of the new product development process of
    any product of your choice, and analyze the
    process for developing the product.

16
BUS 620 Experience Tradition/uophelp.com
  • BUS 620 Week 5 Assignment Marketing Challenges in
    a New Economy (2 Papers)
  •  For more course tutorials visit
  • www.uophelp.com
  • This Tutorial contains 2 Different Papers
  • Marketing Challenges in a New Economy. Read the
    article Airbnb and the Unstoppable Rise of the
    Share Economy.

17
BUS 620 Experience Tradition/uophelp.com
  • BUS 620 Week 5 DQ 1 Marketing Channels
  •  For more course tutorials visit
  • www.uophelp.com
  • Marketing Channels. Analyze the challenges that
    organizations face in the effective transition
    between selling products using the traditional
    brick and mortar marketing channel and selling
    products online.

18
BUS 620 Experience Tradition/uophelp.com
  • BUS 620 Week 5 DQ 2 Going Global
  •  For more course tutorials visit
  • www.uophelp.com
  • Going Global. Identify the strategies for
    entering into the global market. Assess the
    strengths and limitations of each. Give an
    example of a company that has made a success of
    doing business in the global economy. What
    lessons from McDonalds success in the global
    marketplace are transferable across industries?

19
BUS 620 Experience Tradition/uophelp.com
  • BUS 620 Week 5 Marketing in a Global Economy
  •  For more course tutorials visit
  • www.uophelp.com
  • Marketing in a Global Economy. Review the
    following article
  • Faris, S. (2012). Grounds zero A Starbucks-free
    Italy. Bloomberg Businessweek. Retrieved from
    Proquest.

20
BUS 620 Experience Tradition/uophelp.com
  • BUS 620 Week 6 DQ 1 Proctor Gamble in Vietnam
  •  For more course tutorials visit
  • www.uophelp.com
  • Proctor Gamble in Vietnam. Review the article
  • Coleman-Lochner, L. (2012). PG plays
    kindergarten catch-up with Unilever in
    Vietnam. Bloomberg.

21
BUS 620 Experience Tradition/uophelp.com
  • BUS 620 Week 6 DQ 2 Creating a Plan
  •  For more course tutorials visit
  • www.uophelp.com
  • Creating a Plan. Provide a brief overview of the
    product for which you are going to write your
    Marketing Plan. Why did you choose it? Which
    elements of the plan are you having difficulty
    with?

22
BUS 620 Experience Tradition/uophelp.com
  • BUS 620 Week 6 Final Paper
  •  For more course tutorials visit
  • www.uophelp.com
  • Develop a marketing plan for the successful
    development, commercialization and introduction
    of any product of your choice in the market
    place. You are required to (1) analyze the
    general business situation in detail, including
    organizational strengths and weaknesses

23
BUS 620 Experience Tradition/uophelp.com
  • For more course tutorials visit
  • www.uophelp.com
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