MKTG 522 MENTOR Education is Power/mktg522mentor.com

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MKTG 522 MENTOR Education is Power/mktg522mentor.c
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MKTG 522 MENTOR Education is Power/mktg522mentor.c
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MKTG 522 Week 1 DQ 1 (Market Research) FOR MORE
CLASSES VISIT www.mktg522mentor.com Name the six
steps in the marketing research process as
discussed in the Kotler text. Why is it
important to include all of these steps in the
research process? Why is the first step the most
important?
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MKTG 522 MENTOR Education is Power/mktg522mentor.c
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MKTG 522 Week 1 DQ 2 (Strategic Marketing
Planning) FOR MORE CLASSES VISIT
www.mktg522mentor.com Why is it important for a
company to have a well written mission statement?
What key points do you think need to be included
in the mission statement? Should a mission
statement also be a marketing tool?
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MKTG 522 MENTOR Education is Power/mktg522mentor.c
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MKTG 522 Week 1 to 7 All DQs FOR MORE CLASSES
VISIT www.mktg522mentor.com MKTG 522 Week 1 DQ 1
(Market Research) MKTG 522 Week 1 DQ 2 (Strategic
Marketing Planning) MKTG 522 Week 2 DQ 1
(Consumer Buying Behavior) MKTG 522 Week 2 DQ 2
(Target Market Selection) MKTG 522 Week 3 DQ 1
(Branding) MKTG 522 Week 3 DQ 1 (Competitive
Strategies) MKTG 522 Week 3 DQ 2 (Competitive
Strategies) MKTG 522 Week 4 DQ 1 (Pricing
Strategies) MKTG 522 Week 4 DQ 2 (Marketing of
Services)
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MKTG 522 MENTOR Education is Power/mktg522mentor.c
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MKTG 522 Week 2 DQ 1 (Consumer Buying
Behavior) FOR MORE CLASSES VISIT
www.mktg522mentor.com What are some of the
factors that influence consumers buying
behavior? Have the purchasing habits of your
parents and/or grandparents influenced your
buying behavior? If you were to open your
refrigerator and cupboards and compare the
contents with those of your parents, would you
find some brands in common?
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MKTG 522 MENTOR Education is Power/mktg522mentor.c
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MKTG 522 Week 2 DQ 2 (Target Market
Selection) FOR MORE CLASSES VISIT
www.mktg522mentor.com What are some of the
challenges faced by marketers as they attempt to
define their target markets? How necessary is it
to fine-tune your Marketing Plan so that your
target market is clearly defined and measurable?
Why is extensive research necessary for an
accurate definition of a target market?
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MKTG 522 MENTOR Education is Power/mktg522mentor.c
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MKTG 522 Week 3 Assignment Create the Value (2
Papers) FOR MORE CLASSES VISIT www.mktg522mentor.
com This Tutorial contains 2 Papers Week 3
Assignment Create the Value Market Segmentation
Analysis and a Value Proposition Your U.S.-based
company has decided to explore the possibility of
developing a business based on the organic farm
concept Daylesforddeveloped by Lady
Bamfordwhich is successful in the UK
(daylesford.com). Please prepare a report that
would form the basis of a planning discussion
with your senior marketing managers. Your report
should include a detailed analysis of a potential
market segment and a description of the proposed
value proposition. Your report should be about
1,0001,250 words and include a minimum of three
references. Please use the APA format for your
paper and references. Please include the
following sections.
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MKTG 522 MENTOR Education is Power/mktg522mentor.c
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MKTG 522 Week 3 DQ 1 (Branding) FOR MORE CLASSES
VISIT www.mktg522mentor.com Procter Procter
Gamble (PG) perhaps epitomizes the ability to
create highly successful brands and marketing
efforts. Read the Breakthrough Marketing case
study about Procter Gamble on page 269 in
chapter 9 of your e-text. Given our study
through the first three weeks, to what do you
attribute PG's success and its ability to
continually grow its business? Were you to
project into the future, what recommendations
would you make to PG marketing executives,
especially as to where the company might be
vulnerable?
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MKTG 522 MENTOR Education is Power/mktg522mentor.c
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MKTG 522 Week 3 DQ 2 (Competitive Strategies) FOR
MORE CLASSES VISIT www.mktg522mentor.com As part
of the Marketing Mix, PRICE, P, is important to
the marketer. Yet when we look at price, it is
more than just a dollar figure. What does price
represent to the consumer? What does price
represent to the marketer?
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MKTG 522 MENTOR Education is Power/mktg522mentor.c
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MKTG 522 Week 4 DQ 1 (Pricing Strategies) FOR
MORE CLASSES VISIT www.mktg522mentor.com As part
of the Marketing Mix, PRICE, P, is important to
the marketer. Yet when we look at price, it is
more than just a dollar figure. What does price
represent to the consumer? What does price
represent to the marketer?
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MKTG 522 MENTOR Education is Power/mktg522mentor.c
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MKTG 522 Week 4 DQ 2 (Marketing of Services) FOR
MORE CLASSES VISIT www.mktg522mentor.com How is
the marketing of services different than the
marketing of a product? What are the challenges
of marketing a service? How is marketing shoes
different from marketing shoe repair?
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MKTG 522 MENTOR Education is Power/mktg522mentor.c
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MKTG 522 Week 5 Deliver the Value IKEA Case Study
(3 PPT) FOR MORE CLASSES VISIT www.mktg522mentor.
com This Tutorial contains 3 PPT/Tutorials Week
5 Assignment Your assignment this week is to
review the IKEA Case Study below. While reviewing
it, consider it as background information for
your upcoming presentation to the IKEA Senior
Management Team. More details on your upcoming
PowerPoint presentation to the management team
are provided at the end of the case study
guidelines. Deliver the Value IKEA Case
Study IKEA is a Swedish-owned global business
founded in 1943. The business generates annual
revenues of 27 billion euros and employs 139,000
people in 298 stores and 26 countries. The values
and design philosophy of the founder continue to
underpin the brand.
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MKTG 522 MENTOR Education is Power/mktg522mentor.c
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MKTG 522 Week 5 DQ 1 (Channels of
Distribution) FOR MORE CLASSES VISIT
www.mktg522mentor.com As part of the Marketing
Mix, Place, or Channels of Distribution, is
important to understand. What is the difference
between Direct channels of distribution and
Indirect channels of distribution? It has been
said that "channels of distribution may be the
best opportunity for a sustained competitive
advantage." Based on your Kotler text, would you
agree or disagree? Why?
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MKTG 522 MENTOR Education is Power/mktg522mentor.c
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MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and
Logistics) FOR MORE CLASSES VISIT
www.mktg522mentor.com Describe Market Logistics.
What are some of the steps necessary for market
logistics planning? Please provide an example.
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MKTG 522 MENTOR Education is Power/mktg522mentor.c
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MKTG 522 Week 6 Assignment Communicate the Value
(2 Papers) FOR MORE CLASSES VISIT
www.mktg522mentor.com This Tutorial contains 2
Papers Week 6 Assignment Communicate the
Value Communicate the Value Integrated Marketing
Communications Brief Please select a brand that
has a brand problem. For example, recent player
legal troubles have been a problem for the NFL
brand. Another example is the Bonefish Grill, the
countrys second largest seafood chain after Red
Lobster. Although their check average is more
than 3.00 less than Red Lobster, many consumers
see that brand as expensive.
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MKTG 522 MENTOR Education is Power/mktg522mentor.c
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MKTG 522 Week 6 DQ 1 (Marketing
Communications) FOR MORE CLASSES VISIT
www.mktg522mentor.com Describe Integrated
Marketing Communications (IMC). Why is it so
important in the 21st century for marketers to
embrace this? What are some of the concerns of
the marketer when it comes to creating an IMC
approach via the promotional mix components of
advertising, public relations, sales promotion,
direct marketing, and personal selling?
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MKTG 522 MENTOR Education is Power/mktg522mentor.c
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MKTG 522 Week 6 DQ 2 (Advertising
Effectiveness) FOR MORE CLASSES VISIT
www.mktg522mentor.com Select an advertisement to
which you have recently been exposed. It can be
in any paid communications medium, such as TV,
radio, newspaper, or magazine. The ad that you
select should be one to which others in the class
can easily relate, such as Verizon's "Can you
hear me now?" ads or the Aflac ad (with the white
duck that squawks "AFFFFLAAAAAAAC!") Evaluate
the ad from a consumer perspective. Why do you
feel the ad was created in the first place? What
is the MESSAGE that the ad is attempting to
communicate? What do you see as this ad's major
strengths or weaknesses? Do you think the ad was
a success?
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MKTG 522 MENTOR Education is Power/mktg522mentor.c
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MKTG 522 Week 7 Course Project Marketing Plan (5
Projects) FOR MORE CLASSES VISIT
www.mktg522mentor.com This Tutorial contains 5
Projects Project 1 A Sister Can Fix It
Upholster Shop Project 2 Wall Street
Bar Project 3 Pasta Restaurant Project 4 Louis
Vuitton Project 5 Cheesecake Factory The
Course Project will involve you in developing an
integrated marketing communications (IMC) plan
for a brand of your choice. Integrating marketing
communications entails identifying a brand
message and then conveying that brand message
through a series of touch points that are
relevant to the target customer.
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MKTG 522 MENTOR Education is Power/mktg522mentor.c
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MKTG 522 Week 7 DQ 1 (International Markets) FOR
MORE CLASSES VISIT www.mktg522mentor.com Kellogg
Company (you know them as Kellogg's, makers of
Rice Krispies, Corn Flakes, and a variety of
other cold cereal products) celebrated its 100th
anniversary a few years ago in 2006. As with many
companies, it has attempted to expand
internationally. To see where Kellogg competes
internationally, view their Brand Portfolio, and
then select the Availability link. Take a look a
few of the websites for Kellogg Company in other
countries. How do their marketing efforts in
these countries differ? Do they offer the same
products everywhere? What are some of the major
concerns and considerations related to
international expansion on which Kelloggs should
reflect when deciding to venture into these
countries?.
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MKTG 522 MENTOR Education is Power/mktg522mentor.c
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MKTG 522 Week 7 DQ 2 (Ethics and Social
Responsibility) FOR MORE CLASSES VISIT
www.mktg522mentor.com Customer complaints about
Toyota cars suddenly accelerating were initially
downplayed by Toyota Motor Sales in December
2009, which initially stated that it was caused
by the driver's side carpeting getting in the way
of the pedal. Toyota's announcements at the
beginning of 2010, however, suggested that the
real culprit was a defective gas pedal. This
resulted in many calls for an investigation, as
the initial claim about the carpeting was seen as
apparent camouflage for a more serious situation,
one that is alleged to have resulted in hundreds
of Toyota cars suddenly accelerating and unable
to stop, as well as several passengers dying in
accidents.
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MKTG 522 MENTOR Education is Power/mktg522mentor.c
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