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• MHA 626 Week 1 Discussion 1 Business and
  Strategic Planning

• MHA 626 Week 1 Discussion 2 Strategic Planning
  and Marketing

• Week
• Discussions
• To participate in the following discussions, go
  to this week's Discussion link in the left
  navigation.
• Business and Strategic Planning

• Strategic Planning and Marketing
•  
• Figure 1.1 in the course text illustrates how
  various functional plans for a healthcare
  organization support the overall strategic plan.
•  

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• MHA 626 Week 1 Individual Assignment Vision,
  Mission, and Values Statements (Banner Health
  Organization)

• MHA 626 Week 1 Individual Assignment Vision,
  Mission, and Values Statements (Department of
  Defense military medicine)

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• Vision, Mission, and Values Statements
•  

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• Vision, Mission, and Values Statements

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• MHA 626 Week 2 Assignment SWOT Analysis (Banner
  Health Organization)

• MHA 626 Week 2 Assignment SWOT Analysis
  (Department of Defense military medicine)

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• SWOT Analysis

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• SWOT Analysis
•  

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• MHA 626 Week 2 Discussion 1 Patient-Centered
  Marketing

• MHA 626 Week 2 Discussion 2 Selecting Marketing
  Strategies

• Patient-Centered Marketing
•  
• This discussion will allow you to generate
  content for your Final Project regarding your
  chosen healthcare organizations customers and
  demographics. As mentioned in Chapter 7 of the
  course text,

• Selecting Marketing Strategies
•  
• This discussion will allow you to create content
  for your Final Project regarding the use of an
  appropriate marketing strategy. Marketing
  strategies provide direction for marketing
  efforts that

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• MHA 626 Week 3 Assignment The Importance of
  Marketable Objectives (Banner Health
  Organization)

• MHA 626 Week 3 Assignment The Importance of
  Marketable Objectives (Department of Defense
  military medicine)

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• The Importance of Marketable Objectives
•  

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• The Importance of Marketable Objectives
•  

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• MHA 626 Week 3 Discussion 1 Internal and External
  Environmental Analyses

• MHA 626 Week 3 Discussion 2 Examining Market
  Research Strategies

• Internal and External Environmental Analyses
•  
• For this discussion, you will examine information
  and data from the SWOT analysis you conducted

• Examining Market Research Strategies
•  
• For this discussion, you will examine market
  research strategies and how the information
  gleaned can be applied to the Marketing Mix
  section of your Final Project. Services offered
  by healthcare

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• MHA 626 Week 4 Assignment Database Marketing
  (Banner Health Organization)

• MHA 626 Week 4 Assignment Database Marketing
  (Department of Defense military medicine)

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• Database Marketing

• Assignment
• To complete the following assignment, go to this
  week's Assignment link in the left navigation.
• Database Marketing
•  

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• MHA 626 Week 4 Discussion 1 Marketing
  Opportunities and Strategies

• MHA 626 Week 5 Discussion 1 Planning and Control
  Measures

• Marketing Opportunities and Strategies
•  
• For this discussion, you will obtain information
  for the Marketing Mix section of your Final
  Project.

• Planning and Control Measures
•  
• For this discussion, you will generate content
  for your Final Project regarding plan evaluations
  that are associated with a product or service. As
  discussed in Chapter 12, planning and control
  processes

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• MHA 626 Week 5 Discussion 2 Implementation of
  Performance Evaluation

• MHA 626 Week 6 Discussion 1 Ethical and Legal
  Issues Surrounding Social Media and Marketing

• Implementation of Performance Evaluation
•  
• This discussion will allow you generate content
  for your Final Project regarding the
  implementation of performance evaluation. As
  discussed in Chapter 12, the implementation of
  performance

• Ethical and Legal Issues Surrounding Social Media
  and Marketing
•  
• This week you will discuss legal and ethical
  issues surrounding the use of social media in
  marketing.

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• MHA 626 Week 6 Final Paper Marketing Plan (Banner
  Health Organization)

• MHA 626 Week 6 Final Paper Marketing Plan
  (Department of Defense military medicine)

• Marketing Plan
•  
• To prepare for this assignment, read this weeks
  required article by Firshein (1996). For your
  Final Project, you will compile the work you have
  completed throughout the course to develop a 10-
  to

• Marketing Plan
•  
• To prepare for this assignment, read this weeks
  required article by Firshein (1996). For your
  Final Project, you will compile the work you have
  completed throughout the course to develop a 10-
  to

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