Tips For Designing A Billboard Advertising (1)

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TBI Media
http//www.tbimedia.co/lamp-post-billboard-advert
ising-service-dubai.html
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Tips For Designing A Billboard Advertising
Simple Layout Single Image Viewing Time
Large fonts and text Contrasting Colors
Balanced Logo
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Simple Layout
Captivating image, emotionally charge headline,
company info which includes name and address are
the three essential elements of designing
effective billboards.The most effective messages
are always the most simple.Your billboard should
be a clear and brief expression of one idea.
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Single Image
High-resolution and large images are considered
ideal for billboard advertising. Beautiful images
immediately catch the attention of the
people.This enables advertisers to create
outstanding images to make sure a wider impact of
advertisement.
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Viewing Time
Appealing messages and pictures are a great tool
to create amazing and captivating billboard ads.
The message communicate effecitively must be
within 5-10 seconds. Keep in mind your target
audience is travelling past your billboard at 65
miles per hour.
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Large Fonts And Text
Our goal is for people to read the message from
as far away as possible. Use thick scripts fonts
as thin size is not visible from long distance.
Keep enough space between every letter so words
are not blurred. Avoid all CAPS as they are hard
to read.
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Contrasting Colors
High color contrast is the key to good
readability. Colors that work best black, white
and bold, primary colors like red, yellow and
blue. Black text on yellow rates the highest in
readability. Colors to avoid brown, earth
tones, pastels.
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Balanced Logo
There has to be balance between the image and the
logo. The logo is typically not as big as the
image. About 1/8 of the board size is a pretty
good guideline for the smallest the logo should
be.
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