High Heels and HMD: The New Runway Trend

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High Heels and HMD The New Runway Trend

• Fashion is not something that immediately comes
  to our mind when thinking about Virtual Reality
  but to everyones surprise, the industry is no
  way behind when it comes to making a mark with
  this booming tech. High fashion brands and
  biggest designers have always enjoyed hosting
  exclusive events, from couture catwalk shows to
  extravagant parties. And naturally, most of it
  has been happening behind the closed doors for
  the privileged few. However, VR has decided to
  change this elite-only access. From luxury smart
  watches to virtual reality catwalks, major
  international fashion influencers and retail
  brands are adopting VR to increase their scope
  and profits.

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• Lately, a lot of examples have been cited
  regarding the involvement of fashion industry in
  VR. The most famous ones included autumn 2015
  show from Rebecca Mink off which was filmed for
  VR, viewable via the Google Cardboard headset
  Mercedes-Benz Fashion Week Russia, meanwhile,
  created a 360 experience in partnership with VR
  agency You Visit. The film provided
  never-before-permitted access to the runway as
  well as global exposure for fledgling designers.
  However, India was never a part of this picture.
  But now, the times have changed and we are no way
  behind the global brands.

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• Designer and Bollywood stylist Manish Malhotra is
  all set to transform the runway experience with a
  Virtual Reality show in which, well, you are
  where the action is! Manish Malhotra teamed up
  with Etihad Airways to showcase his latest
  collection at the recent Lakme Fashion Week. His
  opening night show, Etihad Airways Presents
  Manish Malhotra, was shot in virtual reality
  allowing viewers to feel the excitement of being
  present at the show, whether backstage, front row
  or at the post-show party.

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• According to the reports, the designer was not
  planning to do a show at the Winter Festive
  season of Lakme Fashion Week 2016 because of too
  many wedding orders, but Etihad Airways came on
  board with something completely unique and new.
  For the first ever time, a fashion show was shot
  for virtual reality and the final output would
  ensure that whoever uses the virtual reality
  video later would get the same view and feel as
  the front row audience. Prior to the show, Manish
  said, We are looking at 50 womenswear and 20
  menswear looks. We will have a four camera set
  up, which will shoot in virtual reality. The show
  will then be released through Etihad globally so
  that when people see the show they feel like they
  are a part of it. 
• Another interesting part is that It comes just
  months after Etihad Airways used the pioneering
  technology to give viewers unprecedented access
  to the airlines award-winning Airbus A380 by
  immersing them in the aircraft cabins in a
  virtual reality film Reimagine featuring
  Hollywood actress Nicole Kidman.

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• Well, the only problem now is that VR headsets,
  although technically dashing, are not known for
  their supermodel looks. But this too is changing,
  as Dior unveiled its own make-up-orientated
  headset, Dior Eyes. So, whats the wait now?
  Get ready to be transported to a virtual world
  for a simulated, fully-immersive experience as
  fashion embraces technology.