Title: MKT 421 EDU NEW Education is Power/mkt421edu.com
1MKT 421 EDU NEW Education is Power/mkt421edu.com
2MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Entire Course (2 Sets) FOR MORE CLASSES
VISIT www.mkt421edu.com This Tutorial contains 2
Different Sets of Papers for all Assignments, NO
Final Guide MKT 421 Week 1 Elevator Pitch (2
Papers) MKT 421 Week 1 Individual Assignment
Favorite Brand Paper (2 Papers) MKT 421 Week 1
Discussion Question 1 MKT 421 Week 1 Discussion
Question 2 MKT 421 Week 2 Individual Assignment
Marketing Mix Presentation (2 PPT) MKT 421 Week 2
Individual Assignment Personal Branding Plan
Paper (2 Papers) MKT 421 Week 2 Assignment
Elements Of A Marketing Plan Paper (2 Papers) MKT
421 Week 2 Discussion Question 1
3MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Final Exam Guide (New) FOR MORE CLASSES
VISIT www.mkt421edu.com 1. Blending the
firm's promotion efforts to convey a complete and
consistent message is the goal of Sales
management communications. Integrated
promotional marketing. Sales promotion
communications. Integrated marketing
communications. 2 When an advertiser pays a fixed
amount (e.g. 70 cents) each time a Web surfer
clicks on the advertiser's ad and links to the
advertiser's website, this process is called
a(n) pioneering ad. pay-per-view.
4MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Final Exam Guide FOR MORE CLASSES VISIT
www.mkt421edu.com 1. Blending the firm's
promotion efforts to convey a complete and
consistent message is the goal of Sales
management communications. Integrated
promotional marketing. Sales promotion
communications. Integrated marketing
communications. 2 When an advertiser pays a fixed
amount (e.g. 70 cents) each time a Web surfer
clicks on the advertiser's ad and links to the
advertiser's website, this process is called
a(n) pioneering ad. pay-per-view.
pay-per-click.
5MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 1 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421edu.com Select an
organization with which you are familiar. How
does your selected organization use the different
components of the marketing mix? How does the
marketing mix affect the development of your
selected organizations marketing strategy and
tactics? How can your selected organization use
quantifiable elements to evaluate, monitor, and
control marketing effectiveness?
6MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 1 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421edu.com Assume you are
the newly hired marketing manager of a company.
As you spend time with other peer marketing
managers, you realize that the company doesnt
place an emphasis on planning within the
marketing organization. Why is planning important
in marketing? What are the essential components
of a marketing plan? How would you convince your
supervisor that the marketing department should
produce formal marketing plans?
7MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 1 Elevator Pitch (2 Papers) FOR MORE
CLASSES VISIT www.mkt421edu.com This Tutorial
contains 2 Papers Create a 700-word elevator
pitch that includes the following Summarize
your background and what makes you unique (your
competitive advantage/differentiation) in a
one-paragraph elevator pitch. Identify three
to four companies for whom you want to work (your
target market and how you can fulfill its
needs/wants), and how you think your skill set
will benefit them. Format your assignment
consistent with APA guidelines. Click the
Assignment Files tab to submit your assignment.
8MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 1 Individual Assignment Defining
Marketing FOR MORE CLASSES VISIT
www.mkt421edu.com Resource University
Library Write a 700- to 1,050-word paper in which
you define marketing. Include in your paper your
personal definition of marketing and definitions
from two different sources. Based on these
definitions, explain the importance of marketing
in organizational success. Provide at least three
examples from the business world to support your
explanation. Properly cite sources used in
the paper.Format your paper consistent with APA
guidelines.
9MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 1 Individual Assignment Favorite
Brand Paper (2 Papers) (New) FOR MORE CLASSES
VISIT www.mkt421edu.com This tutorial contains 2
different papers Write a 750- to 1,000-word paper
in which you identify your favorite brand and
explain why it is your favorite. In the paper you
should do the following Identify a brand about
which you are passionate. Explain a minimum of
three reasons why you are passionate about this
brand. Respond to the following questions Is the
company successful in building loyal customer
relationships across different groups? Why or why
not? Identify at least two other competitors in
the same industry, and explain why you prefer
your selected brand over the competitors.
10MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 2 Assignment Elements Of A Marketing
Plan Paper (2 Papers) FOR MORE CLASSES VISIT
www.mkt421edu.com This Tutorial contains 2
Papers Review the video case study "Geek Squad
A New Business for a New Environment" on pp.
88-89 in your textbook. Keep this case study in
mind as you complete this assignment. Write a
700- to 1,050-word paper using your company or
one with which you are familiar (if you prefer,
your facilitator can assign one to you). Answer
the following questions for your chosen
organization. In your opinion, what are the
specific key environmental forces that created an
opportunity for your company? Have there been
changes in the purchasing patterns of your
organization's target market in recent years?
11MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 2 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421edu.com What is
marketing research? How has the Internet affected
marketing research? As a part of your answer,
address time, cost, approaches, and validity. Why
is marketing research important to developing
marketing strategy?
12MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 2 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421edu.com What is
competitive intelligence? What is the importance
of competitive intelligence and analysis in
modern-day marketing? How can a companys
marketing organization ensure that it is able to
identify newly emerging competitors in time to
plan and execute an effective marketing strategy
in response to these competitors?
13MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 2 Individual Assignment Marketing
Mix Presentation (2 PPT) FOR MORE CLASSES VISIT
www.mkt421edu.com This Tutorial contains 2
Different PPT Select a company currently
experiencing marketing changes. Create a 6-slide
Microsoft PowerPoint presentation (including a
title slide) that analyzes that company's
marketing mix Each of the four P's should be
addressed on its own slide. The final slide
should analyze the changes this company is
experiencing and the driving forces behind the
changes. Use the Wall Street Journal database in
the University Library to facilitate your
research of the company.
14MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 2 Individual Assignment Marketing
Mix FOR MORE CLASSES VISIT www.mkt421edu.com Reso
urces University Library, Internet Write a
1,400- to 1,750-word paper in which you describe
the elements of the marketing mix (product,
place, price, and promotion). In addition,
select an organization with which you are
familiar and describe how each one of the four
elements of the marketing mix affects the
development of the organizations marketing
strategy and tactics. Describe how each element
is implemented. Specifically identify your
selected organization and the industry in which
it exists. Format your paper consistent with APA
guidelines.
15MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 2 Individual Assignment Personal
Branding Plan Paper (2 Papers) FOR MORE CLASSES
VISIT www.mkt421edu.com This Tutorial contains 2
Different Papers Write a 750- to 1000-word paper
that does the following Summarizes your
background and what makes you unique in a
1-paragraph elevator pitch Identifies 3 to 4
companies you want to work for, and an
explanation as to why Identifies the best methods
for contacting those companies and engaging those
who might influence the hiring decision Format
your paper consistent with APA guidelines.
16MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 2 Team Assignment Marketing Plan
Phase 1 FOR MORE CLASSES VISIT www.mkt421edu.com
Resources University Library, Internet Create a
new product or service for an existing
organization. This product or service will be the
basis for your Marketing Plan Paper. Obtain your
instructors approval of your product or service
before beginning this project. Write a 1,400- to
1,750-word paper to include the following An
overview of the existing organization
17MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 3 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421edu.com Select a product
with which you are familiar. What stage is your
selected product at in the product life cycle?
Provide rationale for your answer. Based on your
knowledge of the product life cycle, what types
of changes will occur to your selected product as
it continues through the product life cycle? How
will this affect the marketing of your selected
product?
18MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 3 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421edu.com Select a product
or service. Then select three different
organizations that provide your selected product
or service and compare the prices associated with
your selected product or service. What is the
difference between the prices among the different
organizations? What is the rationale for this
difference?
19MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 3 Individual Assignment Marketing
Research Paper FOR MORE CLASSES VISIT
www.mkt421edu.com Resources University Library,
Kudler Fine Foods Virtual Organization Use the
Virtual Organization link on the student website
to access additional company information on
Kudler Fine Foods. Write a 1,050- to 1,400-word
paper in which you justify the importance of
marketing research in the development of
Kudler Fine Foods marketing strategy and
tactics, and identify the areas where additional
market research is needed. Analyze the
20MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 3 Individual Assignment Perceptual
Map Presentation (2 Sets) (New) FOR MORE CLASSES
VISIT www.mkt421edu.com This tutorial contains 2
different papers Review "perceptual mapping"
located on the Week 2 ERR page. Review the
example perceptual map in Exhibit 4-14 in Ch. 4
of Basic Marketing. Select an industry with many
competitors. Select two key variables that
segment the competition. Complete a perceptual
map that includes a minimum of 10 competitors
from that same industry. Explain why you placed
each competitor on its particular spot on the
map.Use the MarketLine database and Wall Street
Journal in the University Library to facilitate
your research of the company.
21MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 3 Team Assignment Marketing Plan
Phase 2 FOR MORE CLASSES VISIT www.mkt421edu.com
Resources University Library, Internet Use the
product or service you selected for your
Marketing Plan Phase I Paper. Write a 1,400- to
1,750-word paper in which you address the
following Identify the segmentation criteria
that will affect your target market selection.
Identify your target market. Describe the
organizational buyers and consumers of your
product or service and the factors that influence
their purchasing decisions. Discuss how these
factors will affect your marketing strategy.
22MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 3 Team Assignment Strategy and
Positioning Paper (2 Papers) (New) FOR MORE
CLASSES VISIT www.mkt421edu.com This tutorial
contains 2 different papers Select a new product
or service that will be launched by either an
existing organization or one you will create.
This product or service will serve as the basis
for the Marketing Plan you will write throughout
the course. Obtain your instructor's approval of
your product or service before beginning this
project. Write a 2,800- to 3,500-word paper that
includes the following An overview of the
organization A description of the product or
service A SWOT analysis of the organization and
offering A competitive analysis of the
organization and offering using Porter's five
competitive forces model
23MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 4 Assignment Marketing Research
Report (2 Papers) FOR MORE CLASSES VISIT
www.mkt421edu.com This Tutorial contains 2
Papers Your company has decided to launch a new
line of products. Create a 1,400-word report and
include the following information ? Identify a
new product/service. ? Choose the target market
for your product/service, and describe your
target market in detail. ? Develop at least one
question for each characteristic of the target
market (demographic, geographic, psychographic,
and behavioral) that will be important for you as
you determine the marketing strategy for this new
product.
24MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 4 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421edu.com What is a
distribution channel? What is the relationship
between channels of distribution and logistics?
How does geographical location affect your
selection of distribution channels?
25MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 4 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421edu.com What are the
similarities and differences between promotional
push strategies and promotional pull strategies?
What is an example of a situation in which an
organization would use a push strategy? What is
an example of a situation in which an
organization would use a pull strategy?
26MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 4 Individual Assignment Blue Ocean
Strategy Paper (2 Papers) FOR MORE CLASSES VISIT
www.mkt421edu.com This Tutorial contains 2
Different Papers Write a 750- to 1,000-word paper
that describes the importance of blue ocean
strategy and identifies a product or service that
would be considered a blue ocean move. Include
the following A description of blue ocean
strategy and its importance A product or service
that might be considered a blue ocean move and
why An alternative red ocean move for the same
product or service along with the pros and cons
of that strategy Format your paper consistent
with APA guidelines.
27MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 4 Individual Assignment Using
Perceptual Maps in Marketing Simulation FOR MORE
CLASSES VISIT www.mkt421edu.com Resources Using
Perceptual Maps in Marketing simulation Complete
the simulation, Using Perceptual Maps in
Marketing, located on the student website. Write
a 1,050- to 1,450-word summary in which you
address the following For each of the three
major phases in the simulation, describe The
situation Your recommended solutions, including
why
28MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 4 Team Assignment Marketing Plan
Phase 3 FOR MORE CLASSES VISIT www.mkt421edu.com
Resources University Library, Internet Use the
product or service you selected for your
Marketing Plan Phase I Paper. Write a 1,400-
to 1,750-word paper to include the following
information Describe the attributes of your
product or service in detail. Describe the pace
at which your product will move through the
product life cycle and the factors that will
affect its movement. How will the product life
cycle affect the
29MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 4 Team Assignment Product, Pricing,
and Channels Paper Paper (2 Papers) (New) FOR
MORE CLASSES VISIT www.mkt421edu.com This
tutorial contains 2 different papers Use the
product and organization you identified in your
Week 3 Strategy and Positioning Paper. Write a
1,500- to 2,000- word paper that includes A
detailed description of the features of your
product or service including how it solves the
needs of your target market A description of how
your marketing efforts will change with each
phase in the product life cycle The packaging you
will use for your product or service and how it
will add value The appropriate pricing strategy
for your product or service and the price you
will set at launch
30MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 5 Discussion Question 1 FOR MORE
CLASSES VISIT www.mkt421edu.com Florida's
Department of Citrus and a coalition of consumer
groups have launched an attack on your company
for deceptive marketing because your company
markets its SunShine drink as fruit juice even
though the drink contains less than 5 fruit
juice. Marketing SunShine drink as a fruit juice
leads parents to believe that they are purchasing
a healthy juice for their children. What ethical
and moral issues are involved in this situation?
Should these issues affect the marketing of
SunShine drink? Explain why or why not.
31MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 5 Discussion Question 2 FOR MORE
CLASSES VISIT www.mkt421edu.com You are the
marketing manager for a leading coffee chain.
Your company has made the decision to expand
internationally, specifically into China. What
are some environmental factors that you will need
to consider in marketing your coffee in China?
Which of one of these factors would have the
largest effect on the companys marketing
strategy? Explain why.
32MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 5 Individual Assignment
Environmental Factors FOR MORE CLASSES VISIT
www.mkt421edu.com Resources University Library,
Internet Select an organization with which you
are familiar that conduct both domestic and
global marketing. Write a 1,050- to 1,400-word
paper in which you identify the environmental
factors that affect global and domestic marketing
decisions. Address the following as they relate
to the organizations marketing decisions
Analyze the influence of global economic
interdependence and the effect of trade practices
and agreements. Examine the importance of
demographics and physical infrastructure.
Analyze the influence of cultural differences.
33MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 5 Individual Assignment Map the
Supply Chain Paper (2 Sets) (New) FOR MORE
CLASSES VISIT www.mkt421edu.com This tutorial
contains two sets of Paper Select an industry.
Write a 750- to 1,000-word paper that identifies
each link in the supply chain and the purpose and
value in each.
34MKT 421 EDU NEW Education is Power/mkt421edu.com
MKT 421 Week 5 Team Assignment Final Marketing
Plan and Presentation (2 sets) (NEW) FOR MORE
CLASSES VISIT www.mkt421edu.com This tutorial
contains two sets of Paper and Presentation Combin
e your Strategy and Positioning and Product,
Pricing, and Channels papers along with your
promotional strategy into a single Marketing
Plan. Write a 6,000- to 7,000-word paper that
integrates your previous Learning Team
assignments into a final Marketing Plan. In
addition to your previous papers, include the
following Your promotional strategy for your
product or service, including how you may use the
following Advertising Public relations Digital
marketing
35MKT 421 EDU NEW Education is Power/mkt421edu.com