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BRM 451
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BRM 451 Help Bcome Exceptional
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BRM 451
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BRM 451 Help Bcome Exceptional
BRM 451 Week 1 Assignment History of Retail
Write a 700- to 1050-word paper examining the
history of your selected organization. Outline
the major events in the organizations
development as well as the organizations
evolution in the global environment. Indicate how
the organization has reacted to changes in
technology, including e-business. Discuss the
similarities and differences between the
management of your selected organization and
nonretail businesses.
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BRM 451
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BRM 451 Help Bcome Exceptional
BRM 451 Week 2 Retail Categories Worksheet
Complete the following worksheet by giving two
examples of each of the types of retailers
listed. Then briefly describe the store image,
store environment, target customer, customer
experience, and stores value proposition for
each of your examples in the spaces provided.
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BRM 451
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BRM 451 Help Bcome Exceptional
BRM 451 Week 2 Retailer Selection Paper
Resources Internet, University Library Select a
retail organization to serve as the basis of this
assignment and subsequent Learning Team
Assignments. Write a 1,750- to 2,100-word paper
explaining why this organization is worthy of
benchmarking and what indicators make the
organization a viable subject for this assignment
and succeeding Learning Team Assignments.
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BRM 451
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BRM 451 Help Bcome Exceptional
BRM 451 Week 3 Customer Experience Evaluation
Resources Student website, local retailers,
Internet, University Library Identify a category
of retailer listed on the Retail Categories
Worksheet from Week Two. Select two retailers in
the same industry that have two different target
markets such as Home Depot and Ace Hardware,
Kohls and Neiman Marcus, Wal-Mart and Macys.
Visit both retailers.
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BRM 451
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BRM 451 Help Bcome Exceptional
BRM 451 Week 3 Retailer Customer Paper
Resources Internet, University Library Select
the same retail organization you chose for your
Retail Selection Paper due in Week Two. Write a
1,750- to 2,100-word analysis of the retail
organizations customers. Address the following
in your paper Identify the retailers target
customer and customer demographics. Describe the
customers expectations when doing business with
the retailer.
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BRM 451
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BRM 451 Help Bcome Exceptional
BRM 451 Week 4 Buyer and Vendor Strategies
Resources Internet, University Library Select
the same retail organization you chose for your
Retail Selection Paper due in Week Two. Write a
1,050- to 1,400-word analysis of buyer and vendor
relations and your selected retailer. Address the
following in your paper List the retailers
primary vendors and describe their relationship.
Consider product, logistics, and support
services do not focus solely on merchandise.
Explain the importance of productive vendor
relationships to your selected retailer.
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BRM 451
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BRM 451 Help Bcome Exceptional
BRM 451 Week 5 Competitive Strategies Paper
Resources Previous Learning Team assignments,
University Library Select the same organization
you chose for your Retail Selection Paper due in
Week Two. Write a 4,200- to 5,250-word final
paper. Consolidate previous Learning Team
Assignments incorporating faculty feedback and
recommendations.
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BRM 451
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BRM 451 Week 5 Final Exam
What responsibilities does a retailer have to its
employees, consumers, and community? How should a
business prioritize its responsibilities? How
might a retailer address conflict between
different responsibilities? Provide two
examples. What data are needed to understand
industry trends? Select a potential trend and
explain the effect it may have on a selected
retailer.
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BRM 451
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BRM 451 Week 5 Merchandise Presentation Analysis
Choose one of the following assignment
options. Option 1 Resources Internet, local
retailers, University Library Select a category
of retailer identified on the Retail Categories
Worksheet from Week Two. Identify two retailers
in the same industry that have two different
target markets such as Home Depot and Ace
Hardware, Kohls and Neiman Marcus, Wal-Mart and
Macys. Visit both retailers.
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BRM 451
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BRM 451 Help Bcome Exceptional
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enabling them to attain their fullest potential.
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