7 Benefits of Outdoor Adertising – OOH Advertising Dubai

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TBI Media
http//www.tbimedia.co/
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7 Benefits of Outdoor Adertising OOH
Advertising Dubai

• Outdoor advertising can be very cost effective
• It has a high reach with a mass audience
• It impacts the path-of-purchase
• Outdoor is an engaging medium
• Outdoor advertising is a team player in the
  marketing mix

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Outdoor advertising can be very cost effective
Outdoor Media Association, performed a studied
and found that outdoor advertising delivers a
high Return of Investment in all categories and
the higher the budget spent on outdoor
advertising the larger the ROI. OOH advertising
Dubai is an advertising strategy that reaches
consumers when they are outside their homes.
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It has a high reach with a mass audience
This is a great marketing platform for brands or
business that are trying to reach a broader
audience. Outdoor advertising is public and has
access to consumers that can sometimes be
difficult to reach. Like younger users, busy
business people and lower income consumers may
not have access to traditional mediums, so
outdoor advertising is a great way to reach them.
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It impacts the path-of-purchase
Location is everything when it comes to outdoor
advertising because it impacts across all stages
of the Path-to-Purchase. Research collected by
the UKs Outdoor Media Centre shows that outdoor
advertising is the advertising medium most seen
by shoppers in the last window of influence
before shopping.
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Outdoor is an engaging medium
Unlike most mediums, outdoor is actually liked by
consumers. Research from APN Outdoor, found that
71 of Australians preferred buses with
advertising than those without and that 36
stated outdoor advertising as a welcome
distraction. TBI media is the best site for
outdoor advertising.
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Outdoor advertising is a team player in the
marketing mix

Outdoor advertising can and has been proven, to
work best with other mediums. The impact and
reach of outdoor advertising is greater and can
remind the consumer of the message across other
media. Outdoor advertising can offer brands and
companies a fresh and creative approach to
reaching consumers.
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