Search Engine Optimization

1
(No Transcript)
2
Search Engine Optimization

• The efforts revolving around trying to get a
  site page to show up or grow rank within a Search
  Engine Results Page (SERP).
• As an Internet marketing strategy, SEO
  considers how search engines effort, what people
  search for, the actual search terms or keywords
  typed into search engines and which search
  engines are preferred by their targeted audience.

3
Common Characteristics

• Find matching documents and display them
  according to relevance.
• Strive to produce better more relevant results
  than competitors.
• Spider, indexer, Database, Algorithm.
• Frequent updates to document and searched and
  ranking algorithm.

4
(No Transcript)
5
Types Of SEO

• On Page SEO
• Keyword Research
• Meta Tag Updating
• Website verification on Google webmaster
• Content Optimization
• Image Optimization
• Robot.txt
• Code Validation
• XML site map creation and submission

• Off Page SEO
• Social Bookmarking
• Link Building
• Blog Commenting
• Classified Posting
• Press Release
• Blog Mini Website Creation
• Article Submission
• Business Listing

6
(No Transcript)
7
(No Transcript)
8
SEO important

• SEO is good for the social development of
  your website. People who find your website by
  searching Google or Yahoo are more likely to
  promote it on Twitter, Face book, Google or
  other social media channels.
• Although search engines have become
  progressively knowledgeable, in many ways they
  still cant see and understand a web page the
  same way a human does.
• SEO helps the engines statistic out what each
  page is about how it may be useful for users.

9
(No Transcript)
10
Thank You