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GB 530 Your World/uophelp.com

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For more course tutorials visit www.uophelp.com Brand Extension Marketing Plan Project; Introduction: The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.;Project Assignment: As we begin our project here in Unit 1, you need to first assume you have the role of a marketing manager for one, new, currently not available product on the behalf of a real, for- – PowerPoint PPT presentation

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Title: GB 530 Your World/uophelp.com


1
GB 530 Your World/uophelp.com
  • For more course tutorials visit
  • www.uophelp.com

2
GB 530 Your World/uophelp.com
  • GB 530 Unit 1 Assignment Brand Extension
    Marketing Product Proposal
  • For more course tutorials visit
  • www.uophelp.com
  • Brand Extension Marketing Plan Project
    Introduction The major project in this course is
    to complete a Brand Extension Marketing Plan for
    one new product on the behalf of an existing
    for-profit organization.Project Assignment As
    we begin our project here in Unit 1, you need to
    first assume you have the role of a marketing
    manager for one, new, currently not available
    product on the behalf of a real, for-profit
    organization. Consider this a ?brand extension?
  • you are adding a product to an existing company?

3
GB 530 Your World/uophelp.com
  • GB 530 Unit 2 Assignment Brand Extension
    Marketing Plan
  • For more course tutorials visit
  • www.uophelp.com
  • Unit 2 Assignment Rubric
  • Brand Extension Marketing Plan
  • Introduction The major project in this course is
    to complete a Brand Extension Marketing Plan for
  • one new product on the behalf of an existing
    for-profit organization. Using the Marketing Plan
    guide
  • found in Doc Sharing, complete and submit the
    following components of your Marketing Plan.
  • Unit 2 Identifying and Assessing Marketing
    Opportunities
  • 2.0 SITUATION ANALYSIS
  • Write a one-paragraph summary of the current
    situation

4
GB 530 Your World/uophelp.com
  • GB 530 Unit 3 Assignment Brand Extension
    Marketing Plan Connecting with the Customer
  • For more course tutorials visit
  • www.uophelp.com
  • Unit 3 Assignment Rubric
  • Introduction The major project in this course is
    to complete a Brand
  • Extension Marketing Plan for one new product on
    the behalf of an existing for-profit
    organization.
  • Using the Marketing Plan guide found in Doc
    Sharing, complete and submit the following
  • components of your Marketing Plan.
  • Unit 3 Marketing Plan Connecting with the
    Customer

5
GB 530 Your World/uophelp.com
  • GB 530 Unit 4 Assignment Brand Extension
    Marketing Plan (Developing Strong Brands)
  • For more course tutorials visit
  • www.uophelp.com
  • Unit 4 Assignment Rubric
  • Introduction The major project in this course is
    to complete a Brand
  • Extension Marketing Plan for one new product on
    the behalf of an existing for-profit
    organization.
  • Using the Marketing Plan guide found in Doc
    Sharing, complete and submit the following
  • components of your Marketing Plan.

6
GB 530 Your World/uophelp.com
  • GB 530 Unit 5 Assignment Developing a Marketing
    Plan
  • For more course tutorials visit
  • www.uophelp.com
  • DEVELOPING
  • A
  • MARKETING PLAN
  • A Template for
  • Analysis and Strategy
  • This template is designed for the analysis and
    planning phases of marketing strategy
    development. You mustresearch and understand the
    product and/or organization before using this
    document. By working through the first half of
    the template, you will develop a comprehensive
    customer, competitor, organizational and
    environmental analysis. This sets the stage for
    an effective strategy planning discussion.
    Remember Strategy is often inaccurate until the
    analysis phase is satisfactorily completed. The
    rest of the document is designed for the actual
    strategy development phase of marketing planning
    and should be used only after the analysis is
    complete. By working through these pages you will
    develop a comprehensive plan for a successful
    business and marketing strategy.

7
GB 530 Your World/uophelp.com
  • GB 530 Unit 6 Assignment Final Marketing Plan
    Presentation
  • For more course tutorials visit
  • www.uophelp.com
  • GB530 Marketing Management unit 6
  • Unit 6 BEMP Assignment Rubric
  • Introduction The major project in this course is
    to complete a Brand
  • Extension Marketing Plan for one new product on
    the behalf of an existing for-profit
    organization.
  • Using the Marketing Plan guide found in Doc
    Sharing, complete and submit the following
  • components of your Marketing Plan.
  • 1.0 Executive Summary

8
GB 530 Your World/uophelp.com
  • GB 530 Unit 6 Assignment Self Direction Learning
    Plan
  • For more course tutorials visit
  • www.uophelp.com
  • GB 530 Unit 6 Assignment Self Direction Learning
    Plan

9
GB 530 Your World/uophelp.com
  • For more course tutorials visit
  • www.uophelp.com
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