Microwaves Market in China

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Microwaves in China
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Summary
Microwaves recorded steady volume growth of 5 in
2016, with sales mainly being driven by product
replacement. Meanwhile, with improving living
standards, a growing number of young consumers
are pursuing high-end smart products, such as
Galanz G80F23CSXLV-R6, which was introduced in
March 2016. This new product comes with a
bar-code scanning function and is thus able to
automatically select the best cooking program,
including cooking time, power and mode.
Microwaves in China report offers a
comprehensive guide to the size and shape of the
market at a national level. It provides the
latest retail sales data 2011-2015, allowing you
to identify the sectors driving growth. It
identifies the leading companies, the leading
brands and offers strategic analysis of key
factors influencing the market be they new
product developments, format trends or
distribution issues. Forecasts to 2020 illustrate
how the market is set to change.
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Product coverage Built-in Microwaves,
Freestanding Microwaves. Data coverage market
sizes (historic and forecasts), company shares,
brand shares and distribution data. Why buy this
report? Get a detailed picture of the
Microwaves market Pinpoint growth sectors and
identify factors driving change Understand the
competitive environment, the markets major
players and leading brands Use five-year
forecasts to assess how the market is predicted
to develop.
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Table of Contents

• Headlines
• Trends
• Category Data
• Executive Summary
• Growth Slows Due To Economic Downturn
• Smart Consumer Appliances Growing in Popularity
• Midea Group Leads Fragmented Market
• Specialist Retailers Lead Sales But Facing
  Pressure From Internet Retailing

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• Declining But Still Healthy Forecasted Growth
• Key Trends and Developments
• Internet Retailing Increasingly Accepted by Local
  Consumers
• Smart Consumer Appliances Growing in Popularity
• Innovative Marketing and Advertising on the Rise
• Market Indicators

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Full Report- Microwaves in China
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