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MKT 571 Final Exam Guide (New)
1.         Which component of a marketing audit
includes major developments in income, prices,
savings, and credit that affect the
company?             Technological            
Political             Economic            
Cultural   2.         Marketers must see
themselves as benefit providers. For example,
when a shopper purchases new shoes, he or she
expects the shoes to cover his or her feet and
allow him or her to walk unobstructed. This is an
example of what level in the consumer-value
hierarchy?             Core benefit            
Pure tangible product             Basic
product             Potential benefit
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MKT 571 Final Exam Guide
1) Which of the following is most closely
associated with a proactive marketing
orientation?    A.  It involves delivering
superior value.    B.  It is about understanding
and meeting customers expressed needs.    C. 
It represents the make and sell" philosophy.  
 D.  The marketer focuses on the customers
latent or hidden needs.2) Marketing __________
is the art and science of choosing target markets
and getting, keeping, and growing customers
through creating, delivering, and communicating
superior customer value.    A.  internally  
 B.  management    C.  segmentation    D. 
integration
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MKT 571 Week 1 Assignment Researching Marketing
Questions
Purpose of Assignment This assignment is
designed to help students analyze and interpret
primary and/or secondary data and research.
First, students will be provided with a marketing
report that allows for preparing basic executive
level data insights. Second, they will be allowed
to pick a company and product or service. This
assignment will help prepare students for the
development of their marketing plan. Students
will be creating a marketing plan (refer to
Marketing Plan and Outline document) so they may
want to choose a company and product or service
that has data readily available or where they can
use demographic/psychographic data to provide
insights.
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MKT 571 Week 1 DQ 1
What have been the major marketing trends in the
last decade? What new marketing trends do you
anticipate in the next 10 years?
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MKT 571 Week 1 DQ 2
UOP has been the darling of Wall Street during
the last few years. They offer some of the
highest profit margins of any company in America
today. And UOP has had a fine record of growing
both revenue and profits. They are, by far, the
largest private university in the Country.   From
a marketing standpoint what do you think UOP is
doing well? What areas do you think can be
improved?
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MKT 571 Week 1 Individual Assignment Qualitative
Focus Group Research Discussion Guide (2 Papers)
This Tutorial contains 2 Papers Select a local
company and one of its products or
services. Create a 1,400-word Discussion Guide
for your selected product or service to be used
during the course of a Focus Group that
researches your product or services target
market. In your plan, be sure to do the
following Identify a problem or opportunity that
may be facing that product or service. Identify a
primary target audience for that product or
service in terms that relate to the audience's
demographics, needs, or preferences as those
relate to the product or service, and behaviors
related to the category of or the specific
product or service. The better you define them,
the better the screener will be at recruiting the
right people for the focus group.
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MKT 571 Week 2 Assignment Understanding Target
Markets
Purpose of Assignment To develop effective
relationship marketing, a company must first
understand its targeted consumers' buying
influences and behaviors. This week's assignment
is the first part of the development of a
marketing plan. It provides the foundation of the
marketing plan and introduces the student to a
variety of diagrammatic tools for understanding a
business. Assignment Steps To develop effective
relationship marketing, a company must first
understand its targeted consumers' buying
influences and behaviors. In Week 2, create the
Research section of your plan. Create the
research section of your marketing plan in
minimum of 700 words. Include at least 3 elements
of the Research List of Topics (see list
below) Research List of Topics Primary Research
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MKT 571 Week 2 DQ 1
This week we are reading about "branding". Here
is a recent article on the subject. Comments
please. http//www.ksbw.com/money/21467497/detail.
html.
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MKT 571 Week 2 DQ 2
We are entering a real crowded and mature market
with our CNN product. (Read class case
introduction). Here is a two part DQ. 1. Describe
the overall strategy we should adopt to maximize
our potential for success. 2. In one sentence
write your positioning statement for the product
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MKT 571 Week 2 Individual Assignment Segmentation
Techniques (2 Papers)
This Tutorial contains 2 Papers Go to the
Strategic Business Insights website. Take the
VALS Survey. Have the results sent to you by
email. The results are sent in a Microsoft Word
document showing your primary and secondary VALS
segments. Go to the Nielsen website. Explore the
Nielsen Segmentation Methodology, the featured
and other segments, and then click on Zip Code
Lookup. Enter your Zip Code and the code provided
and click Enter. A map showing your geographic
area will pop up along with information on the
distribution of people by age, race/ethnicity,
marital status, and presence of children. On the
left will be three options PRIZM, PCYCLE, and
ConneXions (three segmentation techniques based
on Zip Codes, Wealth, and Connectivity).
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MKT 571 Week 2 Team Assignment What Is A
Marketing Plan? (2 Papers)
This Tutorial contains 2 Papers Develop a
1,050-word marketing plan discussion which
includes the following Discuss what a marketing
plan is and is not. Examine the elements that
should be included in a marketing plan. Examine
the importance of a marketing plan. Discuss how a
marketing plan can be applied to a new product
launch. Discuss ways to determine goals,
strategies, tactics, and objectives for a new
marketing plan. Cite a minimum of three scholarly
references in addition to the text. Format the
paper consistent with APA guidelines. Click the
Assignment Files tab to submit your assignment.
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MKT 571 Week 3 Assignment Promotion and the
Product Life Cycle
Purpose of Assignment All products/services go
through a life cycle of NPI (new product
introduction), growth, maturity and decline.
These various stages affect the marketing
strategy and promotional efforts. In Week 3, you
will incorporate a product strategy that
addresses at least 3 areas of the product life
cycle. The primary objective of this assignment
is to allow the student to demonstrate an
understanding of the factors that can affect the
launch of a product or service. A secondary
objective is to understand the differences in a
product launch in the U.S. (domestic market) and
an international market. Assignment
Steps Generate a minimum 700-word product
strategy in Microsoft Word. Incorporate a
product strategy that addresses the following At
least three areas of the product life cycle
(NPI-new product introduction, growth, maturity
and decline).
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MKT 571 Week 3 DQ 1
What do you think are the most important
characteristics/attributes of successful sales
people? Discuss BTW Sales is part of the
marketing function.
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MKT 571 Week 3 DQ 2
You are working at Johnson Johnson and one of
your responsibilities is to set prices for new
drugs. The firm has invented a cure for Aids and
is protected by patent. The cost for the one time
injection that cures the disease is 100 and
includes amortization of the development cost
(The 1 billion cost to develop the product is
included in the 100) and the cost raw materials.
Assume that insurance companies currently spend
200,000 to treat an Aids patient. Assume 20 of
the world population is covered by insurance or
socialized medicine.  What price do you charge
for the treatment? Defend your answer. Consider
all your stakeholders. (Including your stock
holders) Hint. You won't find the answer to this
hummer in your text. Also don't spend too much
time trying to quantify your answer. I'm looking
more for your top of mind solution to this one.
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MKT 571 Week 3 Individual Assignment Career
Connection Customer Relationships and
Satisfaction (2 Papers)
This Tutorial contains 2 Papers You are a
marketing manager for a local company and you are
developing a plan to improve customer
relationships and increase satisfaction. Select
one of the following types of local
companies Florist Veterinarian Health/Natural
Food Store Accounting/Tax Preparation Create a
2,100-word Customer Satisfaction Plan in which
you include the following Explain how each type
of business might segment the local market based
on consumer/business demographic information,
behaviors, psychographics (attitudes, interests,
and lifestyle), geography, and/or product or
service benefits.
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MKT 571 Week 3 Team Assignment New Product Launch
Marketing Plan, Part 1
Create a 1,400-word Product Launch Plan in a
Microsoft Word document. The Product Launch plan
will be for two countries. Select your home
(domestic) market and another for the
international market. Do not select the U.S. and
Canada, the U.S. and Britain, or Canada and
Britain as your combinations. While the audiences
should have the same need for the product or
service you come up with, they should have
distinctive cultures and habits. Include the
following in the Product Launch Plan Define the
product or service being offered. Describe the
product or service offering. Assess the market
needs for this product or service. Choose an
anticipated target audience and include a
description. Defend your choice of product or
service. Develop a brief SWOT analysis.
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MKT 571 Week 3 Team Assignment New Product Launch
Purpose of Assignment Understanding the various
phases of a product or service lifecycle is
critical when addressing a market. If your
product is in decline and the competitor's
product is in growth, your strategy for the
product or service will be different. This
exercise will enable students to demonstrate an
understanding of both their product/service life
cycle stage and a competitor's product. It is
designed to help students explore product mix
strategies in the various phases of a product or
service life cycle. This tool is critical when
addressing a market penetration, market
saturation or product/service decline.
Assignment Steps Resource Plunkett Research
Online located in the University Library. Design
a minimum 1,050-word New or Product Refresh
Product Launch Plan in Microsoft Word. The
product launch plan will be for two markets U.S.
and one international market.
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MKT 571 Week 4 Assignment Price and Channel
Strategy
Purpose of Assignment This assignment is
designed to help students analyze and understand
how price setting and go to market (distribution)
are interrelated and affects the profitability
and growth of the business. It has been designed
to be a short overview on purpose the concepts
of pricing and distribution are complex and a
general understanding is what should be absorbed
in one week of study. Assignment Steps Construct
a minimum 700-word plan for setting price and a
distribution model (place/distribution) in
Microsoft Word. This plan should address at
least three elements (from the Price and
Place/Distribution list below) of the Price and
Place/Distribution section of the marketing plan.
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MKT 571 Week 4 DQ 1
Let's assume that our overall objectives for the
ReCharge bar is to generate 300 million in year
1 sales and capture the 1 market share position
in the U. S market. Describe your Distribution
strategy to allow these lofty goals to be
accomplished. 
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MKT 571 Week 4 DQ 2
Let's assume that The Recharge Bar has been
wildly successful and we have achieved all our
major objectives in the U. S. market by the end
of year three. Should we consider expanding our
distribution globally? What are some of the major
factors that we need to be aware of and plan for?
In other words, what makes marketing on a global
basis more difficult than simply distributing our
product nationally?
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MKT 571 Week 4 team Assignment New Product Launch
Marketing Plan, Part 2
Create a 1,400-word Market Segmentation Plan for
the New Product/Service Launch Marketing Plan.
Include the following for both the domestic and
international markets based on the team's
research Describe the target market (audience)
profiles, key buying behaviors, and decision
motivators for the consumer target market. Note
Do not pick different target markets for the
domestic and international markets. Detail the
steps involved in a new product/service
development. Discuss the stages of the new
product/service life cycle and how to manage each
stage. Include tactical plans for the 4 Ps at
each stage. Develop a pricing strategy for the
new product or service offering. Differentiate
the new pricing strategy for the practice of
setting the price. Why is this an important
distinction?
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MKT 571 Week 5 Assignment Marketing Communication
and Brand Strategy
Purpose of Assignment This assignment is designed
to help students understand the
interrelationships between brand strategy and the
communication message to the target audience. It
is a continuation of the marketing plan and
students should review the Week 3 Learning Team
Assignment for assistance in product brand
strategies the team has developed. Assignment
Steps Develop a minimum 700-word branding
strategy and marketing communication plan in
Microsoft Word. This document should address at
least 5 elements of the Situational Analysis and
the Product, Place/Distribution, Promotion, and
Price Strategies (modified below) sections of the
marketing plan (from the Situational Analysis and
the Product, Place/Distribution, Promotion, and
Price Strategies lists below).
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MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 and Part 2)
Select a current product or service with which
you are familiar. This product will be used to
pitch a new integrated marketing communication
and marketing mix to a client who is the marketer
or producer of the product. Review the current
marketing mix including the communication
channels used. Part 1 Create a 12-slide
presentation including detailed speaker notes
that will act as the script of a presentation.
Include the following in the presentation Evaluat
e the effectiveness of the existing marketing mix
(elements of the 4 Ps). Recommend a new marketing
mix strategy based on any weakness(es) you
discovered. Examine the company's current
positioning strategy.
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MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 Only) (2 PPT)
Select a current product or service with which
you are familiar. This product will be used to
pitch a new integrated marketing communication
and marketing mix to a client who is the marketer
or producer of the product. Review the current
marketing mix including the communication
channels used. Part 1 Create a 12-slide
presentation including detailed speaker notes
that will act as the script of a presentation.
Include the following in the presentation Evaluat
e the effectiveness of the existing marketing mix
(elements of the 4 Ps). Recommend a new marketing
mix strategy based on any weakness(es) you
discovered. Examine the company's current
positioning strategy.
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MKT 571 Week 5 DQ 1
Let's assume our objective for ReCharge is to
deliver 300 million in first year sales and to
capture the 1 market share position in the
category by the end of our first full year of
operation. (BTW. Setting marketing objectives
prior to developing strategy is real
important) What should our promotional budget be?
Why? What methodology did you use to come up with
your budget?  
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MKT 571 Week 5 DQ 2
Instead you're going to get a chance to get your
creative juices going and to hopefully have some
fun doing it. Each of you will demonstrate your
creative approach to the ReCharge Bar by
developing a TV commercial, radio spot or
magazine ad. You don't need to get fancy with the
graphics. You can verbally describe what is going
on. But write the actual copy for your ad.  You
will need to restate your target audience and
positioning. You won't be able to max out your
points if you forget. (Please, no attachments in
the main folder or mega files. If you want to
share graphics drop it in the Chatroom.) Step out
of the box, (And your comfort zone) and have some
fun with it. I think we will have our own award
ceremony. We will vote on the best ad.
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MKT 571 Week 5 Team Assignment Media Options
Purpose of Assignment The purpose of this
assignment is to creatively illustrate
traditional and new media options. An
understanding of the target audience and
effective communication for each is a desired
outcome. It provides the Learning Team the
opportunity to creatively illustrate traditional
and new media options. An understanding of the
target audience and effective communication for
each is a desired outcome. Assignment Steps As a
Learning Team choose a brand (different from the
Week 3 Learning Team Assignment) and a related
brand strategy. Create a Microsoft PowerPoint
presentation, Prezi, or Vimeo video, etc. which
illustrates one traditional media option (print,
TV, radio, billboard, etc.) and one new (social
media) media option for your brand and brand
strategy. Each presentation should be a minimum
of 7-10 slides or, if Prezi or Vimeo video, an
8-minute minimum.
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MKT 571 Week 5 Team Assignment New Product Launch
Marketing Plan, Part 3
Develop a 1,400-word Communication Plan including
the following Discuss the marketing
communication channels available for the domestic
and international markets. Evaluate the merits
and drawbacks of the channel options in relation
to the target audience, your product or service,
and the timing of the launch phase. Select the
communication channel that is best for marketing
your product or service in the domestic and
international markets. Discuss the reach of each
communication channel. Cite at least three
scholarly sources. Format your assignment
consistent with APA guidelines. Click the
Assignment Files tab to submit your assignment.
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MKT 571 Week 6 Assignment Social, Ethical, and
Legal Implications
Purpose of Assignment The purpose of this
assignment is to help students think through the
importance of social, legal, and ethical issues
that may arise with their product or service and
the implications of decisions made within those
frameworks. It is designed to help the learners
understand ethical and legal issues related to
marketing practices. This knowledge helps to
prevent such issues when developing the marketing
strategies in their marketing plan. The executive
overview of the marketing plan is not a summary
and conclusion, but an overview of what the plan
entails and what it does not address. Assignment
Steps Producing and marketing a product without
regard to ethical, legal, and social
considerations is detrimental to the overall
success of any company.
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MKT 571 Week 6 Team Assignment Career Connection
New Product Launch Marketing Plan Final Project
Complete the final phase of your New Product
Launch Marketing Plan. Consider your product
launch to date, reflect on additional learning,
and incorporate feedback to the Learning Team's
Marketing Plan for your new product/service. Once
all previous weeks' sections and the remaining
parts of the Plan are compiled, it should be no
more than 3,500 words. Be sure to include the
following Create an Executive Summary of no
more than 350 words. Incorporate the
Situational Analysis (Week 3). Incorporate the
Market Growth Potential and Competitive Analysis
(Week 3). Incorporate the Pricing,
Segmentation, Target Market, and Positioning
(Week 4). Incorporate the Marketing
Communications Plan - including media selection,
discussion of reach and frequency, and costs
(Week 5). Calculate the financial information
(including forecasting demand, break-even
analysis, sales, promotional budget, and
marketing expenses for three years by quarter).
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MKT 571 Course Experience Tradition /
mkt571edu.com
The goal of higher education should be to
champion the airing of all honest viewpoints.
Nothing less is acceptable.
For more Tutorials
Visit Now
www.mkt571edu.com