6 Things to Know About Variable Data Printing

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6 Things to Know About Vriable Data Printing
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1. Variable data printing is a valuable commodity in
   todays business world, and perhaps the gold rush
   on mining data has been a best-kept secret in the
   trades.
2. Variable data printing provides business owners
   and managers with a profile of consumer buying
   habits, as well as marketing insights that come
   from the analysis of that data.

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1. Variable data printing may be culled from
   tracking online social interaction, web-browsing
   behavior, or data collected directly from
   surveying consumers.
2. For example, the simple questionnaire is a
   popular tool for surveying consumer behavior, and
   the data collected from the questionnaire model
   is cost effective, especially for small
   businesses.

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• Variable data printing can provide both data
  driven results and direct marketing to fit your
  companys specific needs. QR codes, purl,
  tracking and testing are a standard component for
  many of their clients projects.

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1. Applying that variable data printing information
   to direct marketing materials focuses on creating
   a single piece of collateral print that will be
   disseminated, that grabs the attention of your
   target audience.

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To learn more about Southern California Graphics
and variable data printing, please call
310-559-3600 and visit http//www.socalgraph.com/.

Southern California Graphics 8432 Steller
Drive Culver City, CA, 90232 [phone]