How to Learn to Setup Facebook Ad Campaign

1
How to Learn to Setup facebook Ad Campaign

• A campaign contains one or more ad sets and ads.
  You'll choose one advertising objective for each
  of your campaigns.
• Ad set Ad sets contain one or more ads. You'll
  define your targeting, budget, schedule, bidding
  and placement at the ad set level.
• Ad The creative you use makes up an ad.

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Structure for Facebook Ads Campaigns

• There are three levels to Facebook's campaign
  structure campaign, advert set and advert.
• Campaign A campaign contains one or more advert
  sets and adverts. You'll choose one advertising
  objective for each of your campaigns.
• Advert set Advert sets contain one or more
  adverts. You'll define your targeting, budget,
  schedule, bidding and placement at the advert set
  level.
• Advert The creative you use makes up an advert.

3
How to Create an Ads?

• To create an ads follow these steps
• Click the Campaigns tab, and then click the name
  of the display campaign you want to work on.
• On the AD menu, click Image ad.
• In the "Choose how to create your image ad"
  dialog, enter your website URL, and then click
  Create an ad.

4
Types of Ads

• There are various types of ads like
• Domain Ad
• Page Post Link
• Dynamic Product Ads (DPA)
• Lead Ads
• Canvas
• Page Post Text
• Mobile App

5
Terminologies

• Total likes The number of unique people who like
  your Page
• Friends of Fans The number of unique people who
  are friends withyour fans, including your current
  fans.
• People talking about This The number of unique
  people who havecreated a story about your Page in
  the last seven days.
• Total Reach The number of unique people who have
  seen anycontent associated with your Page in the
  last seven days.
• Number of posts The size of the bubbles
  representsthe number of posts your Page published
  each day.

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