Post Free Classified Ads – Classified Marketing Guide

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Post Free Classified Ads
CLASSIFIED ADVERTISING GUIDE
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Overview

• Digital marketing is a promotional strategy that
  is implied through digital means to our targeted
  audience in order to maximize return in future.
• As digital media provide access to websites via
  different devices so digital marketing strategies
  allows us to optimize our website for different
  platforms. When we post free classifieds online,
  then those ads provide us the desired exposure
  according to the audience.
• Classified Marketing allows us to figure out on
  what, who and how we want to communicate our
  promotional ad to our customers.

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Stepping Stones To Success

• Reconnaissance
• Setting the Goal
• Strategizing
• Gathering resources
• Observing and Improvising

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RECONNAISSANCE

• Gathering information about the market for your
  product is absolute necessary before starting any
  promotional campaign or posting buy sell ads.
• First you need to know your customers, when, why,
  how and what materials are they searching for
  online.
• Business-to-Business(B2B) and Business-to-Consumer
  (B2C) are the main two types of business models
  are the most used set-ups for companies. Getting
  information about target business model and their
  financial status for B2B models and considering
  the social characteristics and influences of
  target audience in B2C model.
• These kind of information gathering helps to
  identify and strategize steps for further
  promotion.

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SETTING THE GOALS

• Setting up of goals and targets plays an
  important role in the proper management and
  setting up of plans for promotion.
• Goals should be set considering the main
  objective by keeping in mind the following
  points
• Using which channel to promote
• How much quantity of advertising is required.
• How much time is it going take.
• All goals should be attainable and realistic and
  should be related to customers behavior in case
  of free classifieds.

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STRATEGIZING

• After gathering information about target audience
  and our competitors, it is time to plan out the
  marketing steps and strategies.
• Knowing how to differentiate our product from our
  competitors plays an important role in attracting
  the customers and posting free classifieds.
• Taking in account the companys brand value and
  impression in market we can easily figure out the
  type of customers that would be easy to attract.

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GATHERING RESOURCES

• Now that we know who we are in the market and
  what are we up against, its time to spread the
  word in the market to our target audience.
• It means that we need to advertise our product
  using digital marketing channels like social
  media, online ad posting, video posting to sites
  like youtube etc.
• We have more than 200 social media channels that
  are available to us online, any of which can be
  used for promotion purposes.
• We also need to keep various tools in hand to
  keep a check or monitor our performance.

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OBSERVING AND IMPMROVISING

• While we are using our gathered resources and
  information for the promotion, we also need to
  look back on our results that is gains and
  losses.
• By observing the parts where we are performing
  well we can encourage more investment in that
  part in order to maximize profit from it.
• Also by considering the areas where the
  performance was now up to the mark or below than
  what we had expected, we should review its cases
  and try to strategize better layout for that part
  or maybe even call the investments off from that
  section.

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CONCLUSION

• Digital marketing today has become one of the
  most important steps in the promotion of
  businesses and plays an integral role in the
  growth of businesses. At the same time due to
  very high competition in the market, online
  marketing requires a very thorough research on
  the company and its products/services that are to
  be promoted. Proper planned steps should be
  strategized using the gathered info and should be
  implemented using different media channels
  according to the product and targeted audience.