MKT 421 Final Exam

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MKT 421 FINAL EXAM
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Learning Team Assignment Marketing Plan Final
Paper Resources Marketing Plan Phase I Paper,
Marketing Plan Phase II, Paper, Marketing Plan
Phase III Paper Use the Marketing Plan Outline
listed on the student website as a
guide. Write a 6,300- to 7,000-word paper
integrating your previous Learning Team
assignments into a final Marketing Plan Paper.
Address the following information in your paper
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• Identify the appropriate place and promotional
  strategy that should be used in developing the
  strategic marketing plan.
• Develop an initial sales promotion schedule.
• Create an advertising plan.
• Identify public relations opportunities for the
  product or service.
• Analyze the effect of channel management
  decisions on the marketing of your selected
  product or service.
• Select appropriate distribution channels for your
  product or service and address costs in terms of
  placement, shipping, and middlemen.
• Develop a budget for your plan.
• Identify quantifiable elements that can be used
  to evaluate, monitor, and control the
  effectiveness of your marketing plan.
• Prepare a 15- to 20-minute oral presentation
  accompanied by 15- to 20-slide Microsoft PowerPoi
  nt presentation illustrating your Marketing Plan
  Paper.
• Format your paper and presentation consistent
  with APA guidelines.

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