Maximizing Your Reservation System

1
Maximizing Your Reservation System
2

• Your hotel guests positive or negative feedback
  is vital to help you run a thriving hotel.
  Customer feedback indicates where you went wrong,
  and it also suggests how to improve your business
  for your future customers to experience a
  positive experience with your hotel.
• You may realize that a huge share of hotel
  reservations is done online. Thus, in order to
  improve your online hotel reservation system and
  customer experience, take to heart your
  customers feedback. Your hotel and reservation
  systems success depends on them.

3
Social Media

• An increasingly important platform where you can
  gain customer feedback is via social media
  networking. A particular survey determined that
  93 of travelers from around the world base their
  bookings on online reviews.
• Moreover, its noted that a surge in online
  reviews is proportional to the surge in hotel
  reservations. Thus, social media is a critical
  and useful tool for the hospitality business.
  Social media is also an appropriate customer
  feedback channel.

4
Online Booking Sites

• Aside from booking directly in your chosen
  hotels website, you may also book through
  third-party websites. These websites also allow
  you to see your guests feedback. Give importance
  to each customer review and try to address each
  comment, especially the negative comments. Your
  attitude and efforts can make a disgruntled
  customer give you another chance at staying in
  your hotel.

5
Handling Customers Online

• When it comes to express grievances or ranting,
  social media has become an interesting platform.
  Microblogging sites are common avenues for
  customers to air their compliments or complaints.
  Have a member of your staff check your
  microblogging account every 1 to 2 hours. If
  there are negative comments, you can address them
  before it becomes too late.

6
Interacting with Guests Online

• Have your hotels various social media accounts
  updated regularly. Also, have your guests tag
  your establishment in their posts. This is a good
  way to communicate with your guests regarding
  their experience at your hotel. Not all
  interactions are positive, so be prepared for
  negative comments. Accept your shortcomings and
  try to correct mistakes for future guests to have
  a better experience.

7

• There are also other ways to get customer
  feedback while your guests are still staying at
  the hotel or you can send them feedback emails.
  The best part regarding getting customer feedback
  at your hotel is that you can turn a bad
  experience into a better one as you handle the
  issue on the spot.
• The email addresses you get from guests is
  essential. Even when theyre no longer at your
  hotel, you can send them emails and get feedback
  from them.
• If you want to maximize your online hotel booking
  system and attract more guests, listen to what
  your former guests have to say. Welcome their
  feedback whether good or bad so you can make
  improvements to your business.
• Source http//travdirectuk.tumblr.com/post/158108
  493389/maximizing-your-reservation-system