Magento Web Development & Magento website design - Sigma Infotech

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4 Landing Page Mistakes You Probably Didnt Know
Were Killing Your Conversion Rates
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• So, your landing page failed to convert? You put
  the best designer you have to design a landing
  page. Top-notch editing tools were used to fine
  tune the page. Your team spent hours to create a
  persuasive landing page copy. You even went on to
  rewrite the content into a masterpiece that just
  cannot go overlooked.
• But it all seemed to come undone as your landing
  page wont convert.

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• Landing pages are a foremost means of making
  first impressions and perceptions around your
  brand, which consequently shape their buying
  decisions. So, you must make the page count and
  exhibit a sense of professionalism and brand
  credibility through it.
• However, mistakes are made along the way that
  lower conversion rates instead of retaining
  customers and converting. Lets glance at the
  most common of the landing page mistakes to
  avoid.

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Mistakes Are
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Slow loading times

• Visitors are likely to abandon a landing page if
  it takes more than 3-4 seconds to load. The
  average loading time for a landing page should be
  2 seconds. To ensure it doesnt take more than 2
  seconds for your page to load, avoid unnecessary
  text and graphics and keep it simple and clean.

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Confusing call to action

• Often landing pages show up with unclear call to
  actions, leaving prospects all confused about the
  action they need to take. Rather than enticing
  visitors to make the desired action, such landing
  pages end up irritating prospects and persuading
  them to leave. Make sure your call to action is
  concise yet meaningful enough to motivate a quick
  clock.

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Too good to be true

• Many ecommerce websites in the hope luring
  visitors into buying, present them with multiple
  offers and choices. While it proves to be a
  favourable move in specific scenarios, in most
  cases too many offers on a landing page sound
  quite deceitful and confuse visitors rather than
  motivate them to buy.

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Get your content too bulky and verbose

• A landing page is supposed to a quick piece of
  information that stimulates the required action.
  Loading a single page with numerous words, full
  of praise can annoy visitors can induce them to
  leave. Keep your content short yet precise,
  making the most of the few seconds you get to
  capture and retain the attention of the viewers.
  

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• Landing pages are usually designed to capture the
  undivided attention of prospects and ensure
  conversions by forming an ideal perception about
  your brand. However, ecommerce marketers often
  end up making mistakes like those mentioned above
  and more and encounter undesired results. If you
  find it too intricate a job to design a landing
  pages without making these common blunders, you
  should seek a web professional. There are several
  ecommerce designers and Magento specialists who
  hold extensive experience and expertise in
  ecommerce development and can help you design a
  result-oriented landing page.

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Contact Us

• Sigma Infotech
• 610/12 Century Circuit, Baulkham Hills NSW 2153,
  Australia
• 61 1300 782 023
• http//www.sigmainfotech.com.au/

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