Google Penguin 4.0 Update – Everything You Need To Know

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Google Penguin 4.0 Update Everything You Need
To Know

• By - Enterprise Monkey Visit us
  www. enterprisemonkey.com.au

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Introduction
Google has recently confirmed the rolling out
of the Penguin 4.0 update. This update is a
sequel to the update rolled out in October14
when the Penguin 3.0 was rolled out. There has
been no update ever since. Google is now in the
process of testing the latest updates that are
being done on Penguin.
(Source)
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Here are some of the key features of the update
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Real Time Update
The 4.0 version of the Google Penguin
algorithm update will be real-time. It means that
any ranking changes to a website as a result of
the algorithm update will happen in real time.
So, if you have spammy links on your site or any
of its pages the traffic fall will be observed in
real time rather than after a period. Similarly,
the site recovery process will also be real time.
It means that if you remove the spammy links on
the site, then the site will recover quickly as
well. Google will now look at site spam on a
more granular level. While tracking spammy
activity, it will not necessarily look at the
whole site it may look at internal pages or go
more granular. Google has now included Penguin as
a part of its core algorithm. Up until now,
Penguin was separate from the core updates.
.
Source
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Recent Fluctuations
Recently the there have been quite a few ups
and down in the SERPs. Many have speculated it to
be the result of the Penguin update, while others
have hypothesised it as Possum. Google also
suggested that there have been some regular
algorithmic changes that may have caused the
observed fluctuations.
Source
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How to Create Backlinks
The link creation guidelines will not change
with this update. So if you are a business, you
must focus on getting natural links from quality
sites. It should remain your long term strategy.
Besides that, you need to ensure that all the
newly indexed pages are being checked for spammy
links. These links must be immediately disavowed
or removed completely. If you have cleaned up
links some time back, make sure you clean them up
again now. Also, it is important to understand
that Penguin is one part of the complete list of
ranking factors. So you need to ensure that
spammy links are not created and do not exist and
besides that, you also need to target the other
ranking factors.
(Source)
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What is Possum?
Some attributed the recent ranking
fluctuations to Possum while this is being touted
as an update related to local search
results. Now recently many businesses that were
earlier facing issues with their local search
rankings about a keyword of a particular city,
actually say an improvement in rankings. These
were those business locations that were falling
just beyond the particular city. Many other
companies, on the other hand, got filtered out in
the search results because of duplicity in their
business names or addresses in case of multiple
listings.
(Source)
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Thank you!
Source-http//enterprisemonkey.com.au/blog/google
-penguin-4-update-everything-need-know/