10 Steps to Creating a Strategic Content Calendar in 2017

1
10 Steps to Creating a Strategic Content Calendar
in 2017

• March 2017

Image Source Pexels.com
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10 Steps to Creating a Strategic Content Calendar
in 2017
1 Identify Your Target Audience You might as
well be writing for the wind if youre writing
without an audience in mind. These are the people
who WANT to read what you have to say, so find
them and tailor everything specifically for them.
Are they predominantly male or female? What age
range are you working with? There are many groups
and sub-groups out there, each with different
preferences. Before you do anything else,
identify your target audience and WRITE FOR THEM.
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10 Steps to Creating a Strategic Content Calendar
in 2017
2 Figure out What Content Resonates with Your
Audience and Fits Your Brand Whats your
audience most likely going to respond to? In
other words, whats going to attract them to your
content and compel them to keep coming back? If
you completed the previous step, what resonates
with them should already align with your brand.
If not, then then go back and find an audience
because theres no point in writing content that
doesnt align with your brand. Simply put, its a
moot point.
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10 Steps to Creating a Strategic Content Calendar
in 2017
3 Set a Timeline and Decide How Often to
Post but most importantly, BE CONSISTENT! One
of your goals is to build traction with your
audience. Neither too few nor too many posts is
good. Find a middle ground that allows you to be
a constant presence on your audiences mind
without being a nuisance. Get a feel for your
industry and how frequently your competitors post
(and where). Which days get the highest
engagement? What about the times in a day? Once
you find this out, set a timeline and move on to
step 4.
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10 Steps to Creating a Strategic Content Calendar
in 2017
4 Determine Where to Publish Your
Content Theres a good number of outlets you can
make use of to publish your content. You have
your website (if you have one), other relevant
websites in your industry, and an array of social
media channels waiting to be used. Building off
the last step, which of these channels works best
for your industry? While Instagram works
wonderfully well for a fashion brand, itll
probably do poorly for an accounting firm. The
same goes for other social media channels such as
Facebook, LinkedIn, Twitter, Pinterest, and many
more. Utilize most or all of them, but reserve
the most energy for the one that works best.
?
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10 Steps to Creating a Strategic Content Calendar
in 2017
5 Write! Write! Write! Its finally time to
write! As youve most likely heard, content is
king. If you havent, here it is content is
king. Your content is whats going to keep your
audience coming back, so write posts that are
both engaging and entertaining. Try different
things out like photos, videos, designs,
infographics, quotes, etc. and see what your
audience likes the most. Once you have this
information, write, write, and write some more.
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10 Steps to Creating a Strategic Content Calendar
in 2017
6 Start Publishing! What comes after writing?
Thats right, publishing! Schedule your
publishing and make sure to set (and meet) goals.
Not only does this ease pressures because you
have an approximate timeline to work with, but
adding routine to your publishing allows you to
better focus.
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10 Steps to Creating a Strategic Content Calendar
in 2017
7 Promote Your Content on Social Media
Platforms Once you start publishing, its time
to promote your posts. This means linking them on
Facebook, Twitter, LinkedIn, etc. This is also a
good way of reaching those who dont subscribe to
your website or those who do a Google search on a
topic that matches what you wrote about. As such,
remember to use keywords in your post and its
description that potential readers can find you
with.
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10 Steps to Creating a Strategic Content Calendar
in 2017
8 Repurpose Old Content and/or Syndicate on
Third-Party Sites This step is twofold. First,
you can repurpose content by turning a post into
an infographic, making a video that covers what
you wrote about (bonus points if you do a live
video gt very hot nowadays), or anything else
that entails repurposing in some way. Similarly,
you can repurpose content by syndicating it on a
third-party website. Ideally, this websites
audience should be your audience as well (no
point in writing for a tech site if youre a
fashion brand), and should be larger than yours
(you want to benefit from their broader reach).
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10 Steps to Creating a Strategic Content Calendar
in 2017
9 Keep Abreast of Breaking News/Stories Add
Them to the Calendar The news waits for no one.
If an industry related story breaks, you can bet
your competitors will be there to cover it. Dont
fall behind or let your audience turn to your
them be the one they look to for any and all
coverage.
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10 Steps to Creating a Strategic Content Calendar
in 2017
10 Keep Your Content Calendar Full More of a
suggestion than a step, this one is VERY
important. The last thing you want is to run out
of content mid-month and lose the traction youve
been building with your audience. This is why the
previous step is to incorporate trending topics
to your calendar you want to have something in
place, a fail-safe of sorts, to write about that
your audience will benefit from. You can also
have guest writers post for you when you dont
have anything to say (it happens). This will add
some variety to your site/blog and will encourage
them to return the favor and let you guest post
for them.
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of this presentation is proprietary and
confidential. Content contains concepts and work
performed for multiple Brands (including
confidential client names) and is not to be
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