4 Gen-Y Social Media Trends for 2017

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4 Gen-Y Social Media Trends for 2017
2016 was an eventful year for social media
marketers. From Facebook live to Instagram
stories and mobile optimization, they saw it all.
As 2017 begins, one cannot help but think how
millennial love for technology will reshape
digital marketing trends for this year. Heres
what expert San Diego SEO agencies predict.
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Boundary Setting
The past year has been of significant importance
for Facebook. What started as an experimental
platform for college students has now become the
leading social networking website in the world.
Last year, more and more baby boomers joined
Facebook. And this is where the change lies. In
recent surveys, it was revealed that only 41 of
millennial Facebook users check their accounts
every day. By contrast, the average
non-millennial finds Facebook to be quite
interesting. However, other social media
platforms (such as Snapchat, Instagram, YouTube,
and Pinterest) remain popular among Gen-Y. There
are two reasons for this. As more and more baby
boomers are joining social media, the average
millennial user feels that his/her privacy is
at risk and is hesitant on adding older people.
Similarly, the idea of comparing timelines has
now become tiring and mundane. This is why
marketers should consider targeting baby boomers
through Facebook and Gen-Y though YouTube
channels.
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Disappearing Media
Our older generation seems comfortable with the
idea of permanent media. They believe that
whatever they post on the internet should remain
there forever. This is why theyre more often
seen on social networking forums, rather than
picture-sharing ones. Millennials, on the other
hand, prefer disappearing media. They love the
idea of having a platform where all their
incoherent ramblings, weird and obscene pictures
and intimate thoughts disappear forever. This is
why they can be found on Snapchat most of the
time. Surveys reveal that 25 of all millennials
between the ages of 25-34 are on Instagram every
day. Similarly, 34 of 18-24-year-olds use the
same platform on a daily basis. Only 19 of older
millennials aged between 25 and 34 spend their
time on Snapchat. These figures from 2016 show
what lies ahead in 2017.
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Simplifying Life
More and more millennials will crave for
technologies which will make their lives easier
in 2017. From checking the whether to order
processing, it will be all about simplifying the
user experience and more and more seamless
customer experiences. Gen-Y is willing to
interact with technology to make their lives
simpler. This need for simplification is
complemented by a need for privacy. In 2016, the
anonymous search engine Duck Duck Go witnessed a
huge increase in traffic as it does not track the
users browsing history. For this year, we can
expect the trend for private browsing to rise.
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Live Videos
Despite the increasing need for disappearing
media, live video trend stands out as an anomaly.
Live video, lens filtering, vlogging, QAs will
continue to dominate the social media sphere in
2017. This was pretty evident with the widespread
attention Pokémon Go received in 2016. AR lenses
and filters are likely to be the biggest social
media drivers for 2017.
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