Email Marketing for Healthcare Industry

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Email Marketing For
INDUSTRY
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INTRODUCTION
Email is a key component in the marketing
toolbox, but marketers need to continuously
evolve their email tactics to cater to a volatile
audience. The healthcare sector has always run
by its own set of rules for marketing. As one of
the most heavily regulated industries, it isnt
always possible to follow the same marketing
trends as, say, the retail industry.
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Quote!

• Signing up is a powerful signal of intent to
  buy. Send them email until they do. 
• Jordie van Rijn

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Reasons Why Healthcare Businesses need to focus
on Email Marketing
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• 39 of potential patients visit the healthcare
  providers website featured in the ad and 36
  consider using the provider. This makes it
  important for your healthcare company to invest
  in smart, targeted paid  Email Campaigns

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Preferred Method of Communication

• In a study conducted by Ad Age, survey results
  revealed that the preferred method of receiving
  healthcare information is through email for all
  demography. 
• The other preferred channel of communication is
  in the following order mail, phone and then text
  messaging.

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Enables Fast Communication

• The health care industry is constantly evolving
  with new breakthroughs, healthcare regulations,
  medical news and scientific discoveries.
• Sending out information quickly and efficiently
  using email marketing can make your patients
  think of your health care business as the leader
  in healthcare.

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Extremely Cost-Effective

• Email marketing is currently one of the most
  cost-effective communication tools available.
  That means working to foster relationships with
  your patients is more affordable than ever before
  when you use email marketing.

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Targets Select Audiences

• Messages can be sent to targeted groups based on
  their specific needs when using email marketing.
  This method of communication allows health care
  providers to send the appropriate information to
  the corresponding patients.

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Personalized Communication

• When your target audience is personally addressed
  by your company, this can generate patient
  loyalty, especially when youre dealing with very
  sensitive matters. Customized communication in
  the health care industry can help you maintain
  relationships and is a great way to show that you
  care about your patients.

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Increased Online Interaction

• One way to bridge the gap between your audience
  and your business is to do email marketing. This
  is particularly important for health care
  businesses because a strong business-patient
  relationship is key to patient satisfaction.

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Newsletter Distribution

• Another reason why health care businesses should
  do email marketing is because its the perfect
  medium for distributing newsletters and gaining
  exposure without boundaries. With email
  marketing, you have no geographic boundaries
  restricting you, which means you can send out
  newsletters to a wide-spread audience.

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Now Start Your Email Marketing Campaign with
OptinContacts Inc.
OptinContacts Inc is a leading B2B Email
Database provider. Our expertise lie in the
field Health care mailing list like Doctors
Email List, Doctors Mailing List, Doctors
Mailing List, Physician Mailing List, Physician
Email database
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thanks!

• ANY QUESTIONS?

• Website www.optincontacts.com
• Call 888-508-1120
• Email info_at_optincontacts.com