SEO Sydney

1
Can Any Inbound Linking Hurt My Ranking?
The answer is simple inbound linking cannot
hurt your search ranking. How is this known for
certain? Well, for one, if inbound were to hurt
your rank, your competitors would continually
link to your site from link farms. Such a
scenario is beyond your control. For this reason,
Google cannot penalize your site for any inbound
linking.
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.au/
2
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a
linking strategy cannot be overstated. Back-links
are a huge part of the search engine algorithm.
When initiating a linking campaign, it is vital
that external sites link using the appropriate
keywords and terms in the anchor text. Almost
always, linking candidates will use the company
name as anchor text. This does not provide any
type of description of the target companys
products or services. Sure, it may be great for
branding purposes, but it isnt usually needed. 
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.au/
3
Is Search Engine Submission Necessary?
The simple answer is no search engine
submission isnt necessary. The majority of
search engines nowadays (most notably Google)
crawl and index pages by following links. Using
that logic, a single inbound link from any
already-indexed page will identify your page to
the engine. Subsequently, if that page links to
other pages within your site, they will also be
indexed and so on.
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.au/
4
Absolute Links vs. Relative Links SEO Value
The debate between absolute links and relative
links continues to live on in the SEO world. The
individual significance of each has been
contested, but it is widely regarded that
absolute links provide better SEO value on the
whole than relative links. Many believe that
absolute links have less potential for getting
messed up when search engines index your page. It
shouldnt really make a difference, but many
conclude that this is reason enough.
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.au/
5
When assessing page structure and layout, there
is a subtle, yet strategic way to use images in
an SEO-friendly manner (beyond ALT tags) that
improves your search rank while allowing you to
integrate the necessary marketing message(s).
Confused? Lets look at an example Suppose you
operate a travel site and you want to optimize a
given page for the term Las Vegas hotel.
Suppose that you also want to include an enticing
marketing message such as Book now and save
20!. The aforementioned tagline lacks
descriptive text, but possesses persuasive
characteristics. That being said, you may want to
place the tagline in an image and the key phrase
(i.e. Las Vegas hotel) in a header tag.
Strategic Use of Images in Search Engine
Optimization
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.au/
6
Contact Us
Email info_at_onlinemarketingheroes.com.au Contact
no -61478790780 3/98 Duke St Campsie NSW 2194
Thank You
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.au/