Well Known Mobile Advertising Specialist | Riccardo Vieri

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Best Marketing Plan

• Riccardo Vieri

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Market Summary

• Market Past, present, and future
• Review changes in market share, leadership,
  players, market shifts, costs, pricing, and
  competition

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Product Definition

• Describe the product or service being marketed

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Competition

• The competitive landscape
• Provide an overview of product competitors, and
  their strengths and weaknesses
• Position each competitors product against the
  new product

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Positioning

• Positioning of product or service
• Statement that distinctly defines the product in
  its market and against its competition over time
• Consumer promise
• Statement summarizing the benefit of the product
  or service to the consumer

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Communication Strategies

• Messaging by audience
• Target consumer demographics

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Packaging and Fulfillment

• Product packaging
• Discuss form factor, pricing, look, and strategy
• Discuss fulfillment issues for items not shipped
  directly with the product
• COGs
• Summarize cost of goods and high-level bill of
  materials

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Launch Strategies

• Launch plan
• If product is being announced
• Promotion budget
• Supply backup material with detailed budget
  information for review

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Public Relations

• Strategy and execution
• PR strategies
• PR plan highlights
• Have backup PR plan including editorial
  calendars, speaking engagements, conference
  schedules, etc.

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Advertising

• Strategy and execution
• Overview of strategy
• Overview of media and timing
• Overview of ad spending

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Other Promotion

• Direct marketing
• Overview of strategy, vehicles, and timing
• Overview of response targets, goals, and budget
• Third-party marketing
• Co-marketing arrangements with other companies
• Marketing programs
• Other promotional programs

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Pricing

• Pricing
• Summarize specific pricing or pricing strategies
• Compare to similar products
• Policies
• Summarize policy relevant to understanding key
  pricing issues

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Distribution

• Distribution strategy
• Channels of distribution
• Summarize channels of distribution
• Distribution by channel
• Show plan of what percent share of distribution
  will be contributed by each channel a pie chart
  might be helpful

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Vertical Markets/Segments

• Vertical market opportunities
• Discuss specific market segment opportunities
• Address distribution strategies for those markets
  or segments
• Address use of third-party partner role in
  distribution to vertical markets

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International

• International distribution
• Address distribution strategies
• Discuss issues specific to international
  distribution
• International pricing strategy
• Localization issues
• Highlight requirements for local product
  variations

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Success Metrics

• First year goals
• Additional year goals
• Measures of success/failure
• Requirements for success

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Schedule

• 18-month schedule highlights
• Timing
• Isolate timing dependencies critical to success

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Riccardo Vieri Patent Specialist

• Riccardo Vieri, is proficient
• expertise in the diversity of work profiles
  including Patent Specialist, Sales
• Marketing Manager, and Executive Sales Developer.
• He is a member of private companies at various
  stages of their growth and development.

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Follow Us in Various Websites

• https//it.linkedin.com/in/riccardovieri
• https//www.wattpad.com/388265794-riccardo-vieri-n
  etwork-marketing-and-patent
• https//muckrack.com/riccardo-vieri/interview