How Your Ecommerce Business Can Compete With Big Businesses

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How Your Ecommerce Business Can Compete With Big
Businesses
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When you are starting your business, you have to
look at ways to rise above the competition to
claim a share of the market. Even when you are
well established, you would have to constantly
fend off competition from rivals who are bigger
and have more resources. Michael Dadoun, the
cofounder and CEO of Upclick , offers tips on how
to ensure that you can build a tidy business even
when you have to compete with bigger businesses.
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Build credibility Big businesses are widely
recognized and their brands are valued because of
credibility. People associate them with good
quality and genuine products. If you want to
compete with big businesses, you would need to
establish your credibility. One of the simplest
and least expensive ways to achieve this is by
creating a blog.
A blog allows you to share news you cannot share
through your shopping site. It also allows you to
offer information and useful tips. You can also
ask for customer testimonials to help build
further credibility. Asking for reviews can boost
credibility. Do ensure that paid reviews are
disclosed to the reader, where applicable.
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Make sure the descriptions are apt You need to
ensure that your product pages carry enough
information on the product. This not only helps
customers to find the best products for their
need, it also helps search engines rank your
sites appropriately. The other thing you need to
consider for your page is the inclusion of
captions on the photo. The caption is browsed
through by search engines, so make sure that the
caption contains the right keywords.
Ask people to talk about your products You can
carry out surveys on customers and get their
feedback in video format or as text content. This
helps other people to connect to your product. It
also helps them look at the experiences of other
buyers when deciding on which products to buy. In
addition to issues such as product performance,
you would need to ask about how the product has
made life easier for users. This helps buyers
with specific requirements make up their minds
about buying the product
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Create links through blogs When you are creating
blog content, make sure to add the links
creatively. You can add links to particular sites
or to your product pages. You also need to ensure
that your pages link only to authority sites. Do
ensure that interlinking with pages on other
sites is also carried out. This helps customers
to find related products and may help you sell
more products.
Add useful tips On your ecommerce site you
might want to include a resource center. This can
include useful articles that offer additional
insights into your products. You can offer tips
on how to find the right products and relevant
information that can help customers extend the
product lifespan, such as maintenance tips, how
to reduce long term costs associated with the
product, and so on.
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Michael Dadoun is the cofounder of Upclick which
is one of the most useful payment processing
solutions for ecommerce businesses. It offers
sales optimizing features that help with more
conversions even at the payment processing stage.
Thank you