10 Important Google Analytics Features To Help Your Business

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10 Important Google Analytics Features To Help
Your Business

• By - Enterprise Monkey Visit us www.
  enterprisemonkey.com.au

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Introduction
Google Analytics is one of the most powerful
tools for tracking the traffic on your business
website. It gives you interesting insights into
the demographics and activity of the users on
your site, With this powerful tool you can
analyse periodic data of your website traffic and
take corrective action according to business
requirements.
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Here are some of the important features of Google
Analytics
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Set Up Goals
You can track a variety of metrics using this
feature of Google Analytics. These include people
signing up to your newsletter, filling up the
contact us form or just visiting the pricing page
of your site. You can visit the Goals section
of your Google Analytics account from the Admin
section. In this section, you can add the
criteria for goals You can also set up funnelled
goals to track specific URLs that were visited
before visiting the final goal URL. .
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Track Your Campaigns
With Google Analytics, you can track the
results from all your marketing activities. You
can easily create a URL for each campaign using
the Google URL builder. The tool helps you
separate each campaign concerning its channel and
content. You can track the traffic and goals
achieved from each of the campaigns in Google
Analytics.
Source
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Set Up Filters

• Setting up filters in your Google Analytics
  account will help you review the relevant traffic
  of the website. Some of the necessary filters you
  need to add to your Google Analytics account
  include
• Traffic from usage within the company.
• Traffic from spam bots
• Traffic from a particular location

(Source)
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Traffic Funnel
Understanding the path that a user takes
while visiting your website can help you analyse
their activity better. Many times, the consumers
may just bounce off your site and or may take
completely different path while browsing your
site. Setting up funnels and visualising them
helps in understanding which of the website pages
are being used by the visitor to find the
relevant information, before actually getting
converted. You can also compare each of the
paths to the goals that have been achieved. These
can be analysed to understand the impact of the
marketing activities and the future course of
action.
(Source)
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Analysing Traffic by Location
You can easily track the data that you are
getting from different countries and cities. You
can create benchmarks for the traffic your wish
to receive for your key target markets and review
it on a periodic basis. You can also visualise
the conversions from each region by tracking the
goals achieved.
(Source)
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Bounce Rate
The bounce rate of a website depicts the
percentage of the users who have left the site
moving further or taking any action. This metrics
is important to understand the relevance of the
traffic you are getting on your site. Besides
that, some of the pages on your website may not
provide the information that the user requires.
You can modify the content of high bounce rate
pages or completely remove them from the site if
needed.
Source
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Content Analysis
Content grouping is one of the advanced
features of Google Analytics. You can set up
content groupings in your Google Analytics
account to understand which type of content is
doing the best. It gives you an idea about the
type of content users wish to consume more. You
can use this information to create more of this
kind of content.
Source
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Analysing Traffic Sources
One of the key uses of Google Analytics is to
understand the sources of your site traffic. You
can find this information in the Acquisition
section of your site. You can analyse the traffic
that you are getting from Search Engines,
Referral Sites, and Social Media respectively.
This would help you interpret the results you
receive from each of the marketing activities.
You can also review the bounce rate of the
traffic from each of these channels to understand
the relevance of the activities that are being
done.
Source
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Integration with Adwords
Google Analytics helps you improve the
reporting of your AdWords campaigns by providing
you metrics that are beyond clicks and
conversions. The additional data that you get
from analytics includes bounce rate, the
percentage of new visits, average session
duration and pages per visit. These metrics are
helpful in analysing the quality of your landing
pages. You can also find out the reason why some
keywords are not doing well and whether they
should be continued.
Source
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Improving Visitor Loyalty
Improving the loyalty of visitors on your
website is important. This will help you get more
conversions from those visitors who are genuinely
interested in your service. Google Analytics
helps you track the percentage of new and repeat
visitors to your site. You can analyse this
periodically to ensure you can work with your
content marketing strategy to improve the level
of loyalty among your visitors.
Source
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Thank you!
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ant-google-analytics-features/