SEO vs PPC

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SEO vs PPC Is it even a battle
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• Go slow and steady and then combine to win the
  link race
•  
• To understand the ongoing battle between SEO and
  PPC it is first necessary to understand what the
  two terms mean. The most important distinction
  between SEO and PPC is that the traffic coming
  from PPC is not free while the one from SEO is.
• Both SEO and PPC are a part of the Search Engine
  Marketing (SEM) which is a tool that can be used
  as a part of the overall marketing campaign.
• So why is it believed that SEO and PPC which
  ultimately serve the same purpose are at polar
  ends of each other?
• In reality, SEO and PPC should not be battling
  each other rather using them together makes for
  a potent combo, one which can be a powerful
  marketing punch.
• Fitting the SEO puzzle to PPC can be an extremely
  beneficial one as using both simultaneously can
  increase the overall search results.

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At the time of thinking about SEO strategy, using
accurate data from PPC along with a trusted
keyword helps prioritize the keywords to optimize
for faster results. When the SEO team focuses
on the PPC keywords, the traffic is grabbed more
effectively. It is quite well known that SEO
requires a lot of time and effort and is also
heavy on the pocket. But when you combine PPC
with SEO, one can test the keywords performance
with PPC before plunging deep into it. PPC can
be used to retarget the SEO visitors in order to
ensure that they end up getting what they came
looking for. Combine PPCSEO with RSLA and
display retargeting and behold, you have a way to
earn back the lost revenue. Using quality PPC
increases the chances of visitors linking and
sharing the page so as to generate more users who
can then be turned into consumers.
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Given that SEO is a long term game, it becomes
extremely important to know the kind of messaging
that will work in the most rewarding manner in
order to match the internet search engine. This
not only helps the user experience but also the
conversion rate and the revenue generated from
the link. Rather than paying for clicks that
might not turn into conversions it is better to
prioritize the keywords through SEO strategy and
then fuel the cash back into the PPC campaigns.
So set some PPC keywords at low bids and then
check if there is enough volume for that
keyword. Putting together the puzzle of SEO and
PPC is a sure shot way to boost your channel.
To have a better idea about how to combine SEO
with PPC and use them to generate maximum
revenue, pay a visit at www.triadimensions.com    
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Thank you