Google Analytics – Conversion Rate Optimization Service or just Metrics?

1
Google Analytics Conversion Rate Optimization
Service or just Metrics?
2
Businessmen are always curious for every line of
work happening in their business, every viewer
coming in, the engagement offered with the brand
and much more. With the rise in technology and
launch of Google analytics, entrepreneurs have
started looking forward to the real time data
collection for their websites.
3
Every digital marketing activity directing
traffic to the website whether its organic
search(SEO), paid search(PPC), social media,
referrals (backlinks) as well as direct traffic.
Monitoring all these activities together will
enable to compare the market demand effectively.
But more than that one needs to track whether the
traffic coming in is converting that lead or not.
4
User interaction is another qualitative aspect
that can be checked for the content of the
website tracking different aspects of customer
journey. These interactions will tell about few
major things critical for the business including
bounce rate, pages/session and average session
duration. This way they can control the visitors
moving away from the website without interaction,
pages viewed on an average and average time spent
on the website.
5
The statistics registered by each page
individually gives a better idea of the page
performance to identify those that require
amendments. Improvement in User experience is a
must. Recently, mobile updates are being
announced by Google separately. For effective
Conversion Rate Optimization Service the websites
should be made mobile-friendly such that the
ranking of the website would be justified.
6
Google Analytics also tells you the device using
which the customer is coming to the website. It
also gives a privilege of comparing two website
versions simultaneously, that is, desktop and
mobile version. The metrics which this tool shows
covers all business aspects. Moreover, if the
site is getting same traffic from the same source
but fewer conversions are happening then the user
experience is questionable.
7
As per these insights one can decide on the
future strategy of the company and go on for
online marketing strategies, onsite content, user
experience, and device functionality. The vital
thing to know is what doesnt work out. This will
assist in suggesting solutions for the problem
areas detected in the website making it as best
as possible.
8
Going with the idea of Google Analytics, Facebook
has also come up with business pages. Through
this platform many businesses will be able to put
their information over it to reach millions with
their contact details, opening times, prices and
web address. The ideation of this page moves
around potential engagement, brand loyalty,
community and SEO.
9
The number of users on Facebook is increasing by
five times. With such high rise ratio, creating a
business page would be a powerful tool to
outreach millions of viewers in a short span of
time. With high number of users there will be
higher interaction that brings customers closer
to the brand building up Brand loyalty along with
developing the sense of community centralizing on
people and speak about the brand. Additionally
what matters is the ranking of the website for
turning out traffic and high number of leads.