Top trends in off page optimization on Google - PowerPoint PPT Presentation

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Top trends in off page optimization on Google

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Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website. Search Engine Optimization (SEO) is used to promote the business on Search Engine platforms like Google, Yahoo, Bing, etc. SEO is classified into two parts On Page and Off Page Optimization. – PowerPoint PPT presentation

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Title: Top trends in off page optimization on Google


1
91-9819237992
www.havsolutions.com
2
Basic Overview
  • Search engine optimization is a methodology of
    strategies, techniques and tactics used to
    increase the amount of visitors to a website.
    Search Engine Optimization (SEO) is used to
    promote the business on Search Engine platforms
    like Google, Yahoo, Bing, etc. SEO is classified
    into two parts On Page and Off Page Optimization.

91-9819237992
www.havsolutions.com
3
Top trends in off page optimization on Google
  • Off Page Optimization refers to all measures that
    can be taken outside of actual the website in
    order to improve its position in the search
    rankings in natural/ organic way to get the
    high-quality back links.

91-9819237992
www.havsolutions.com
4
Trends of Off Page Optimization
  • Blogging submission
  • Articles submission
  • Forum submission
  • Question and Answer
  • Video submission
  • Document Sharing
  • Image submission
  • Info graphics submission
  • Social Networking
  • Social Bookmarking submission

91-9819237992
www.havsolutions.com
5
Blogging
  • Blogging is one of the best ways to promote your
    website online! By writing a blog for your
    website, you give a reason for visitors to keep
    returning to your site and keep up to date with
    your latest posts.

91-9819237992
www.havsolutions.com
6
Articles Submissions
  • Article Submission is an ethical SEO strategy
    that is generally used to promote a website and
    also gain a steady flow of quality one way links.
    It is a powerful technique which involves
    submitting articles in various article
    directories to gain quick results. When such
    articles containing unique content are
    distributed across the web, they can be viewed by
    a larger audience. This helps the website gain
    greater publicity, popularity, and traffic.

91-9819237992
www.havsolutions.com
7
Forum submission
  • Forum websites are online discussion sites or in
    other words, 'message board'. It consists of
    group of contributors who are already registered
    on the website. After being registered on the
    forum websites, members can submit topics for
    discussion that is known as 'threads'. They can
    communicate with other members through publicly
    visible messages or posts on submitted topic. 
  • Forum posting today has taken on an important
    stance in boosting SEO efforts. Forum Posting
    simply means posting new threads or replying to
    old ones in forums in order to get
    quality inbound links to a website. If Forum
    Posting is done the right way then it can drive
    targeted traffic to a website.

91-9819237992
www.havsolutions.com
8
Question and Answer
  • You can actively participate in answering
    questions By answering and asking relevant
    questions on your site niche, you help to build
    up your reputation as someone that is an expert
    in your chosen field. You can place a link to
    your website in the source section if necessary
    so that people can easily find your site. If you
    dont spam, this is another great way to increase
    your link popularity.

91-9819237992
www.havsolutions.com
9
Video submission
  • The presence of video itself affects the
    most important SEO ranking factor content.
    Video is evidence of quality content, and as part
    of a media mix on a site, it helps send signals
    to search engines that your page or site contains
    rich media relevant to search requests.

91-9819237992
www.havsolutions.com
10
Document Sharing
  • Document Submission is an easy way to create a
    good back links for your site and it's need only
    good content pages which you want to upload.
    Document submission is also called PPT and PDF
    submission. It is very useful for SEO. You can
    get many back links from document sharing sites.
    Below mentioned are high PR document sharing
    sites

91-9819237992
www.havsolutions.com
11
Image submission
  • It is currently a famous method to get backlinks
    and traffic. It is one of the useful
    off-page SEO technique by which one can promote
    their brands or website to different
    image sharing websites. Images sharing assists in
    getting ranked in search engines, as it is a best
    medium for sharing information individuals.

91-9819237992
www.havsolutions.com
12
Info graphics submission
  • Infographic submission is the most recent and
    most effective technique used for purpose of
    Search Engine Optimization through social media.
    Infographics are basically type of graphical
    representation depicting some information or
    integrated with data.
  • These infographics are increasingly used on
    internet for purpose of sharing information and
    for link building purpose. With help of quality
    graphics and informative data you can create
    appealing infographic that is combination of
    creative graphics and interesting information.

91-9819237992
www.havsolutions.com
13
Social Networking
  • If you run an e-commerce website, then a good
    strategy for advertising and branding your
    products for free is to submit then to online
    shopping networks. By submitting your products to
    sites like Google Product Search, Yahoo Online
    Shopping, MSN Online Shopping, and other major
    social shopping network sites like Kaboodle,
    Style Feeder, etc. then you increase the
    likelihood of people finding the products that
    you are selling

91-9819237992
www.havsolutions.com
14
Social Bookmarking submission
  • Bookmarking Submission- The Bookmarking
    Submission is another best efficient Off Page
    Activity to collect the backlinks for own site.
    In this we can target more than one keywords of
    targeted page. We can submit all the page of own
    site on other site. Through this activity we can
    get only one back link to our site but we can
    cache all the URL of our site. It works for both
    Traffic and Ranking of the site. Bookmarking play
    a very important role to increase the PR(Page
    Rank) of the site. The concept of shared online
    bookmarks dates back to April 1996 with the
    launch of it List.

91-9819237992
www.havsolutions.com
15
  • Thank you

91-9819237992
www.havsolutions.com
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