Home Care in Taiwan - PowerPoint PPT Presentation

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Home Care in Taiwan

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2016 saw home care in Taiwan record slower growth than it did in 2015 and this was because the majority of home care categories are now mature, while the market is becoming more competitive. Consumer habits, however, did not change much over the course of 2016, although the appearance of some new products did boost sales somewhat. Manufacturers are still investing in marketing campaigns and innovation, while some consumers are attempting to use only products with natural ingredients – PowerPoint PPT presentation

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Title: Home Care in Taiwan


1
Home Care in Taiwan
2
Summary
2016 saw home care in Taiwan record slower growth
than it did in 2015 and this was because the
majority of home care categories are now mature,
while the market is becoming more competitive.
Consumer habits, however, did not change much
over the course of 2016, although the appearance
of some new products did boost sales somewhat.
Manufacturers are still investing in marketing
campaigns and innovation, while some consumers
are attempting to use only products with natural
ingredients Home Care in Taiwan market report
offers a comprehensive guide to the size and
shape of the market at a national level. It
provides the latest retail sales data (historic
date range), allowing you to identify the sectors
driving growth. It identifies the leading
companies, the leading brands and offers
strategic analysis of key factors influencing the
market - be the new product developments,
packaging innovations, economic/lifestyle
influences, distribution or pricing issues.
Forecasts to 2021 illustrate how the market is
set to change.
3
(No Transcript)
4
Product coverage Air Care, Bleach, Dishwashing,
Home Insecticides, Laundry Care, Polishes,
Surface Care, Toilet Care. Data coverage
market sizes (historic and forecasts), company
shares, brand shares and distribution data.
5
 Why buy this report?
  • Get a detailed picture of the Home Care market
  • Pinpoint growth sectors and identify factors
    driving change
  • Understand the competitive environment, the
    market's major players and leading brands
  • Use five-year forecasts to assess how the market
    is predicted to develop.

6
Executive Summary
  • Slower Growth Is Seen Home Care in 2016
  • Consumers Become More Concerned About Chemical
    Ingredients
  • International Brands Still Lead Sales in Home
    Care
  • Supermarkets and Hypermarkets Dominate the Retail
    Distribution of Home Care
  • Moderate Growth Expected in Home Care over the
    Forecast Period
  • Key Trends and Developments
  • Natural, Organic and Eco-friendly Products Enter
    the Mainstream
  • Consumers Prefer to Buy Home Care Products in
    Store-based Retail Outlets
  • Warehouse Clubs Introduce New Home Care Brands
    and Products

7
Full Report
Home Care in Taiwan
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