Effective Communication for Business Growth

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Effective Communication for Business Growth
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How Effective Communication useful for Business
Growth

• Communication processes are necessary for every
  organization in doing business. Communications
  are done through the different promotional
  activities. Through the proper communications the
  business tends to impact over the daily lives of
  different people. Different media channels are
  adapted for the promotions and advertisements.
• In order to advertise with purpose of proper
  communication different technologies and media
  channels are chosen by the business over
  promotions. Promoting the business or products
  through newspaper, T.V., billboards and different
  other mediums, is referred as advertisements. The
  business communication processes with the purpose
  of promotions are helpful for a business to
  maintain the ethical steps within the operations
  as well as maintaining the customer relationships.

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Processes of Communications

• To have success in the business advertisements
  and the promotions are important part within the
  business activities. In light of the
  advertisements and promotions the process of
  communication is referred as the message which
  will be delivered to the targeted market. Through
  the most effective communication activities more
  audience can be convinced to purchase the
  products or have interests in the business.
• Mass Communications
• Sender and Encoding
• Message Channels
• Interpersonal Communication
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Mass Communications Process

• By targeting a wide number of customers an
  organization can develop the advertisements and
  promotional activities and chose efficient media
  channels to deliver the message.

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Sender and Encoding Process

• In this process the sender of the advertisements
  is the agency who develops the advertisements by
  adding the message and sends it to the public so
  that they can be interested on the products by
  getting the message. An organization can approach
  to different advertising agencies that have the
  skills to develop such advertisements. The
  agencies use different signs and pictures along
  with proper contents which are used as encoding
  the message within the ads. The customers tend to
  understand the encoded message through these
  signs and pictures.

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Message Channels Process

• Creative and effective advertisement for the
  organization the message channels are used as the
  mediums for the communication. Such mediums are
  T.V, newspaper, social media, digital mediums
  along with internet and websites etc. The
  advertisements of organization should be
  developed and proper media planning should be
  done by analyzing the advertisements activities
  of the competitors like ZARA.

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Interpersonal Communication Process

• Face to face communication is considered in this
  communication process.

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