Why to Choose a Customized Ecommerce Platform

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VARStreet Inc.
Why to Choose a Customized Ecommerce Platform
Contact Us- VARStreet Inc. 66 Charles street
(Beacon Hill), Boston, MA 02114 781-262-0610 Email
Id- sales_at_varstreet.com Twitter-
_at_Tweet_VARStreet.
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If you are looking for an ecommerce platform to
start and effectively manage your online
business, make sure you choose one that comes
with customization options. The growing
popularity of some of the most commonly used
ecommerce solutions is mainly because they are
infinitely customizable. Heres why using a
customized Ecommerce platform is the need of the
hour
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Increase in Sales A custom solution will allow
you to design the site the way you want showcase
the products in the best possible way and
moreover you can make your checkout process
easier. In short, you can add new features and
functionalities into your site so as to make your
online business stand out. All this can give your
visitors and customers a unique shopping
experience which can help in increasing
conversion rate.   Integrates Easily with your
Existing System In the long run, you may want to
use a CRM system for small business or large
enterprise to get a better understanding of
customer needs. Standalone CRM or other
non-integrated system can lead to double entry
and data entry errors. So in order to avoid these
time consuming activities, it is imperative that
the software tools integrate with each other
perfectly. Integration issues are unlikely to
occur if you are using a customized ecommerce
platform. You can easily connect your custom site
with third-party tools such as CRM and ERP
system. This is one of the major advantages of
custom development which ensures seamless flow of
data between different systems.
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SEO Tailored to your Business Needs Choosing an
SEO friendly platform is critical to ensure that
your store ranks higher on search engines. Most
Online ecommerce solution packages come with the
most basic SEO features that have lot of
limitations. For instance, generic SEO features
might not allow you choose different keywords for
header tags and page URLs. Customizing page URLs
as per the requirement is also not possible. So
in order to overcome these limitations go for a
customized ecommerce platform. Such platforms
come with SEO capabilities that can tailored to
meet your online business.