DEVRY MKTG 522 Week 7 DQ 1 International Markets

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DEVRY MKTG 522 Week 7 DQ 1 International Markets

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• Kellogg Company (you know them as Kellogg's,
  makers of Rice Krispies, Corn Flakes, and a
  variety of other cold cereal products) celebrated
  its 100th anniversary a few years ago in 2006. As
  with many companies, it has attempted to expand
  internationally. To see where Kellogg competes
  internationally, view their Brand Portfolio, and
  then select the Availability link.  Take a look
  a few of the websites for Kellogg Company in
  other countries.  How do their marketing efforts
  in these countries differ? Do they offer the same
  products everywhere? What are some of the major
  concerns and considerations related to
  international expansion on which Kelloggs should
  reflect when deciding to venture into these
  countries?