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CGD 318 Help Bcome Exceptional / cgd318.com
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CGD 318 Entire Course
CGD 318 Week 1 DQ 1 What is Public Relations CGD
318 Week 1 DQ 2 Public Relations and Crisis
Management CGD 318 Week 1 Quiz CGD 318 Week 2 DQ
1 Public Relations Research CGD 318 Week 2 DQ 2
Publics Public Opinion CGD 318 Week 2
Assignment To Accept or Reject a Client CGD 318
Week 2 Quiz CGD 318 Week 3 DQ 1 The Audience CGD
318 Week 3 DQ 2 Public Relations Tactics
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CGD 318 Week 1 DQ 1 What is Public Relations
What is Public Relations? Assess a minimum of two
definitions of public relations from the course
materials and your own research. Compare and
contrast the major differences and
interrelationships between public relations and
journalism. Has public relations influenced your
buyer behavior? Synthesize the course materials
and other research to support your response.
Respond substantively to at least two of your
classmates postings.
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CGD 318 Week 1 DQ 2 Public Relations and Crisis
Management
Public Relations and Crisis Management. Review
the video, Jack Welch on Toyota's PR Disaster.
How does Dr. Welch assess Toyotas performance?
Based on the course materials and the video and
other research, synthesize the concepts and give
an illustration of how Toyota might have changed
public perception using PR in responding to this
crisis. Respond substantively to at least two of
your classmates postings
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CGD 318 Week 1 Quiz
Quiz 1. When steps are taken to repair
damage from the crisis and to prevent it from
happening again, it is what type of strategy? 2.
According to the text, clients often
criticize public relations firms for all of the
following EXCEPT 3. What is not a
contingency factor that public relations
professionals must take into account in managing
a conflict with its public?
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CGD 318 Week 2 Assignment To Accept or Reject a
Client
To Accept or Reject a Client. A well-known
professional baseball player is suspected of
having used steroids and other performance-enhanci
ng drugs. He has not been charged. His agent asks
you to advise and assist him in handling the
intense media interest in the case. He wants you
to try to place favorable stories about the
baseball star in the media and create a positive
environment for him. If formally accused, it
could mean irreparable damage to his baseball
career.
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CGD 318 Week 2 DQ 1 Public Relations Research
Public Relations Research. Identify a minimum of
five ways research is used in public relations.
Discuss the role of public relations research in
setting organizational short-term and long-term
goals within an organization. Assess the manner
in which public relations research can help
professionals build and shape PR campaigns.
Respond substantively to at least two of your
classmates postings
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CGD 318 Week 2 DQ 2 Publics Public Opinion
Publics Public Opinion. Choose an organization
and identify its key audiences, or publics.
Assess how these publics can have their opinion
shaped. Compare and contrast the influence of the
different types of opinion leaders and their
influence on shaping public opinion. Respond
substantively to at least two of your classmates
postings.
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CGD 318 Week 2 Quiz
Quiz 1. Any false statement about a
person or organization that creates public
contempt, hatred, ridicule, or inflicts injury on
reputation is known as 2. Motivational
objectives are more difficult to accomplish
because 3. What persuasive tactic is
being used when a political candidate begins to
use the issue of employment if the poll indicates
that unemployment is a key issue?
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CGD 318 Week 3 Assignment News Release  
News Release. Review the section entitled The
Format of a News Release in the beginning of
Chapter 10. Choose an existing product or a made
up product and write a one to two page news
release (not including title and reference pages)
announcing the introduction of the new product
using the provided format. Include at least one
scholarly resource in addition to the course text.
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CGD 318 Week 3 DQ 1 The Audience
The Audience. Select and discuss one of the
following questions. Conduct research using the
text and the Universitys Online Library to
support the position you take. Respond
substantively to at least two of your classmates
postings. a. Assess the public relations
implications of the senior market in the United
States. Identify a specific senior audience. Is
this an influential audience? Why or why not?
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CGD 318 Week 3 DQ 2 Public Relations Tactics  
Public Relations Tactics. Review the public
relations communications instruments in Chapter
10, such as news releases, brochures, and
broadcast media. Select an organization, and
compare and contrast the strengths and
limitations of two instruments used by the
organization. Which tactic is least effective and
why? Which tactic is most effective and why?
Synthesize the course materials and other
research to support your response. Respond
substantively to at least two of your classmates
postings.
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CGD 318 Week 3 Quiz
Quiz 1. This form of news delivery to
television stations must be carefully considered
because of the cost. 2. The most widely
used document issued by practitioners to news
media is the 3. Which is a good public
relations tech tool of internal communication
with employees? 4. What is the principal
media impact and attraction of American Idol? 5.
Major advantages of computer-stored
mailing lists include all of the following EXCEPT
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CGD 318 Week 4 DQ 1 Global Impact of Public
Relations
Global Impact of Public Relations. Select an
organization from the United States that conducts
business in countries other than the U. S., and
assess the impact of global public relations on
buyer behavior (hint Coca-Cola, Disney,
McDonalds, etc.). Respond substantively to at
least two of your classmates postings.
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CGD 318 Week 4 DQ 2 Business, Sports, Tourism,
and Entertainment
Business, Sports, Tourism, and Entertainment.
Synthesize the course materials and evaluate how
the public relations professional educates the
media using a specific example either from a
corporation, a sports celebrity, tourism (for a
state, for example), or for an entertainer.
Respond substantively to at least two of your
classmates postings
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CGD 318 Week 4 Quiz
1. Which is NOT a Hofstedes cultural
dimension that addresses a cultural
difference? 2. The pinnacle of corporate
sponsorships is 3. The refusal to buy the
products or services of a company is called 4.
News releases in Malaysia should be
distributed to avoid confusion and enhance
understanding is 5. About one-third of
U.S. corporate profits are generated through
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CGD 318 Week 5 DQ 1 Public Relations Non-Profit
Organizations
Public Relations Non-Profit Organizations.
Select a non-profit organization (American Red
Cross, Salvation Army, etc.) and assess the role
of public relations in that non-profit
organization. Compare and contrast at least two
characteristics between a for-profit organization
and a non-profit organization. Respond
substantively to at least two of your classmates
postings.
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CGD 318 Week 5 DQ 2 Public Relations in the 21st
Century
Public Relations in the 21st Century. Select an
organization from the United States and assess
the methods with which this organization uses
communication instruments such as traditional or
social media for its public relations campaign.
To what extent has this company incorporated
newer media into its public relations strategy?
Use the course materials and other research data
to support your position. Respond substantively
to at least two of your classmates postings.
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CGD 318 Week 5 Final Paper (Public Relations of
Starbucks)
For the Final Paper, you will be evaluating the
public relations practices at an organization
based on all the chapters in the course
text. Develop a paper that answers the following
questions based on the organization of your
choice. You may pick any organization as long as
your choice has information available to answer
the following questions. 1. Analyze how the
organization used public relations to create a
brand and influence public opinion.
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CGD 318 Help Bcome Exceptional / cgd318.com
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