Ways to Increase Your Leaflet Distribution Success Rates PowerPoint PPT Presentation

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Title: Ways to Increase Your Leaflet Distribution Success Rates


1
5 Ways To Increase Your Leaflet Distribution
Success Rates
Presented by Daniel Bibby
2
Table of Content
  • Introduction
  •  Door to door leaflet distribution
  • Hand to hand leaflet distribution
  • Newspaper distribution
  • Leaflet holders distribution
  • Business To Business

3
Introduction
  • In todays fast paced internet marketing driven
    world, youd be forgiven if youd forget about
    offline marketing all together.
  • But so should a well planned and executed
    offline marketing strategy if you want to target
    a local audience using flyers, brochures,
    business cards even posters.
  • This type of marketing is still up there with
    the best of them when it comes to targeting local
    customers.
  •  Leaflet distribution is one of those methods of
    door to door marketing that can either make or
    break your campaign.

4
Leaflet distribution
5
Door to door leaflet distribution
  • first step and one of the more effective leaflet
    distribution strategies.
  • method involves printing out leaflets, flyers,
    brochures or business cards and distributing them
    to a targeted area.
  • To increase the success of this type of leaflet
    distribution, you need to ensure you are as
    targeted as possible with your campaign.
  • The response rates from this type of offline
    marketing can range between 1-2.
  • you might not make a lot of sales from just one
    campaign, so its important to understand what
    your goals and KPIs are before you begin

6
Door to door leaflet distribution
  • you might not make a lot of sales from just one
    campaign, so its important to understand what
    your goals and KPIs are before you begin.
  • this is done to increase brand awareness and to
    keep your brand in customers minds.

7
Hand to hand leaflet distribution
  • hire a leaflet distributors to hand out your
    leaflets to people in high footfall areas such as
    high streets, shopping centre's and even busy car
    parks.
  • The location you choose depends on the type of
    business youre promoting but the idea is to hand
    the flyers, brochures or business cards to
    potential customers.

8
Newspaper distribution
  • You can insert your leaflets inside local or
    national newspapers and have them delivered to
    subscribers or those who buy them.
  • This has similar success rate as advertising in
    the publication itself with probable response
    rates, but costs more.

9
Leaflet holders distribution
  • place leaflets in plastic or metal leaflet
    holders and leave them in your shop counter or
    areas where they are visible to your customers.
  • also get a bunch of leaflet holders with
    leaflets or brochures in them and place them in
    counters of local shops or establishments where
    your customers are likely to be.
  • Concentrate on areas where customers are likely
    to wait for a service such as the Post Office or
    waiting rooms in dental practices

10
Leaflet holders distribution
  • This can be a very effective cross promotion
    technique with other local organizations.

11
Business To Business
  • If you run a B2B service or even a service
    business like a sandwich company that supplies
    lunch to offices, this method can be very handy
    and effective indeed.
  • hire a leaflet distribution company to
    distribute your leaflets to other businesses by
    hand.
  • This is a successful and B2B leaflet
    distribution strategy if, as always, planned and
    executed properly.

12
Contact Us
  • UK Leaflet Distribution Ltd
  • Unit 5, The Barge Business Park, Merton Bank
    Road,
  • St Helens, Merseyside, WA9 1HZ,
  • United Kingdom
  • Phone No.- 01744 613339
  • Contact - Daniel Bibby
  • daniel_at_ukleaflets.co.uk
  • office_at_ukleaflets.co.uk
  • http//ukleaflets.co.uk/
  • Resource- https//goo.gl/5bFJgb

13
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