Digital First – The Norm

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Digital First The Norm

• http//kapilgupta.in/

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Year 2007

• Digital marketing started becoming a buzzword in
  the later part of the last decade. The ability to
  create a website and optimize it on Google search
  started driving technology savvy brands and
  brands looking for business in other geos where
  any other source of marketing wasnt even an
  option.

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Year 2009

• Next came performance marketing wherein brands
  started to look for generating leads on digital.
  The ability to be able to measure every new lead
  that came made it the medium of choice for one
  and all. From real estate to insurance to
  education, CPL became the name of the game and
  analytics the guiding force behind all.

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Year 2012

• Next came the era of social media where brands
  started measuring the metrics of fan base leading
  to a rat race.

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Year 2014

• When you have a crowd, the party must start and
  hence the evolution of engagement and interaction
  on social media. Brands started to look at this
  as the medium where they can connect with the
  millennials. Contests, awards for engagement and
  interaction became the key.

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Year 2015

• We evolved into a 360 degree digital marketing
  industry in 2015, wherein brands started looking
  at how to leverage digital for their offline
  campaigns. Digital started talking the same
  language as what the brand was doing elsewhere.
  What started as a medium to reach out to the
  millennials evolved into a medium used by more
  people than newspapers (second only to TV).

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Year 2017

• 2017 is going to turn a new leaf into this
  evolution. Brands are going to move into a
  digital first approach. The consumers today are a
  different breed all together. Their choices,
  actions and behaviors are governed by the digital
  world. Yes, they are distracted but they are also
  perceptive, mysterious, indefinable and proudly
  self-absorbed. CMOs in 2017 will have to pull up
  their socks and start thinking the digital
  manifestations of their marketing activities
  (even if the CMO himself comes from a 25 year
  mainline experience). And in doing so, they will
  start adopting Digital First strategy
• A celebrity will be selected based on their
  online reach and engagement. Their contract will
  have specific digital deliverables
• Brands will start sparing a thought or two about
  the digital manifestations of their TV ads before
  conceptualizing and producing
• Outdoor advertisements will be used for providing
  a call for action which leads customers to online
• Same will be true for newspapers, radio and all
  other mediums
• What reaction will this ad garner on social
  media? this will become the fulcrum of every
  decision taken in the brand marketing war room
• Excited? Share your thoughts and predictions of
  the evolutions of digital marketing in 2017 and
  lets connect
• For More Visit http//kapilgupta.in/digital-first
  -the-norm/