Merits of advertising in youtube (1)

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WHY BRANDS IN THE UAE, KSA AND EVEN THE REST OF
THE MENA SHOULD ADVERTISE ON YOUTUBE
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Heres something that you should be aware of if
you own a business in the MENA - advertising on
Facebook or Google isnt going to be enough
anymore. Video sharing platforms like YouTube are
going to be the prime channels of advertising in
2017.
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Launched in 2005, YouTube is now the most popular
video sharing website worldwide.
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Lets take a look at some game-changing
statistics about YouTube
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With over 1.3 billion unique users per month,
YouTube is now the second largest search engine
in the world.
It has been localized in 81 countries and 76
languages.
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Users watch a total of 6 billion hours of videos
every month.
The total mobile traffic for YouTube is expected
to jump to 75 in 2020.
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Here are some facts that will give you, a
business owner in the MENA, more reasons to
advertise on YouTube.
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KSA ranks first with 96, followed by UAE with
91. The monthly reach in other GCC countries and
Egypt is 85.
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Why YouTube ads are better than TV ads
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8 REASONS WHY YOU SHOULD ADVERTISE ON YOUTUBE
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1. Wide reach
It has 1.3 billion users which allows micro
and niche targeting.
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2. Free branding
You dont have to pay a cent unless a person
engages with your ad. If the ad is skipped before
30 seconds, you wouldnt be charged. This leads
to free branding and increase in brand recall
even among those who did not engage with your
video.
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3. Control your daily budget
It gives you complete control over your daily
budget. This way you need to spend only what
youre comfortable with.
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4. Show off your expertise
Exhibit your expertise and advertise your offered
services/products..
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5. Video ads vs. textual ads
Watch time 60 of the people would rather watch
a video than read text. Duration Visitors
spend an average of 350 seconds watching a video,
but only 42 seconds on reading text. Recall On
an average, 50 of people remember video ad
content, while only 22 remember textual ads.
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6. Lower cost for advertising
Due to its precise targeting, the cost of
advertising on YouTube is much lower, and also
delivers much better branding.
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7. Measurability analysis
YouTube has built in analytics, which makes it
easy to see how well your ad performs. You can
make as many adjustments as you want to the ad.
You can also run multiple ads at once and see
what works best.
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8. Driving sales/ROI
With the help of YouTube ads, you can generate
sales at a cost-effective price. Studies show
that 20 of businesses saw an increase in website
traffic and conversions, and 43 of customers end
up buying something they see on a YouTube ad.
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DIFFERENT TYPES OF VIDEO AD OPTIONS IN YOUTUBE
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Global Media Insight Dubai, UAE https//www.globa
lmediainsight.com