Tips to Effective Email Marketing

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Tips to Effective Email Marketing
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• One marketing channel you must not neglect is
  email marketing.
• It may be from days of old, but it is an
  effective way to reach out to potential
  customers.
• But just because you send out an email doesnt
  mean anyone will read it.
• How can you make your email marketing campaign
  more effective?
• Here are some tips.

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Is Your Subject Line Clear?

• It is far more effective to use a subject line
  that clearly informs the reader what the email
  contains and content describing what you are
  giving them which generates emotions immediately
  such as fear, urgency or curiosity.
• Next, give a call to action nothing short of
  enticing which drives them to the offers on a
  landing page, where your content resides.

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• At times, this might result in less opens but
  more click to open rate. Think about it, however,
  what is more valuable?
• Getting people to open mail and then deleting the
  mail before reading it?
• or
• Actually getting conversions from clicks driving
  them to the right pages?

The answer is conversions, as this should be the
main goal of your email marketing campaign.
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What Is Your Goal?

• Think about the audience you are targeting. What
  will offer them the best value in terms of
  content? The fastest method of creating email
  content that is meaningful is to be empathetic to
  the concerns and needs of your audience. This
  will be valuable not just to your target audience
  but also to you.

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When people open mail on their computers and
don't find their expected content, they delete or
click off right away.
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Having a Clean List

• Take time to actually track segments you are
  targeting. It will make a big difference to keep
  track of your list in your e-commerce software.
• It is not a good idea to assume everyone is going
  to be interested in what you have to offer, so
  dont spam them.
• For instance, just send the time sensitive offer
  to persons on the list of those who have actually
  bought your products in the past or looked at
  your products. Check to detect their interest
  before you take any further action.

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Your Call to Action Matters

• A clear call to action is Buy One Get One Free.
• A call to action that is even more time sensitive
  is
• Buy One Get One Free This Week Only.
• Readers will want to leverage curiosity and truly
  want to click that link. Pique readers curiosity
  by letting them know that there is more valuable
  stuff for their benefit coming soon. This gets
  every reader to click the link straight to your
  site, which is where you want them to go.

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Open to Send Ratio Measurements

• Hopefully if you have a good list of segmented
  people that have opted in, your ratio for open
  and send will be high.
• What does success mean? This depends on the
  campaign and the industry. Instead of looking at
  the benchmarks of someone else, begin to focus on
  where you are at the moment. Using best
  practices, create the objective of moving this up
  a few percentages.

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Do a Dry Run

• Doing a dry run before you do a massive launch
  for your email campaign is highly recommended.
• Take two ideas that you think will be effective
  and send each idea out to a group of thirty to
  fifty. See which idea performs better by taking a
  look at the metrics. When you do this, it will be
  easy to know which call to action and subject
  lines are your definitive, clear winners.

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Measure Your Every Success

• Your website traffic can be tracked by google
  analytics. Another platform that connects
  shopping carts and tracks reports is MailChimp,
  which could benefit you as a budding
  entrepreneur. Measure success for every marketing
  play you implement. This includes an email
  campaign.

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For more digital marketing tips to help grow your
business, visit www.optimizex.com
480-993-0907 [phone]