MKTG 522 MENTOR Let's Do This /mktg522mentor.com

1
MKTG 522 MENTOR Let's Do This /mktg522mentor.com
2
MKTG 522 MENTOR Let's Do This /mktg522mentor.com
MKTG 522 Week 1 DQ 1 (Market Research) FOR MORE
CLASSES VISIT www.mktg522mentor.com     Name the
six steps in the marketing research process as
discussed in the Kotler text. Why is it
important to include all of these steps in the
research process?
3
MKTG 522 MENTOR Let's Do This/mktg522mentor.com
MKTG 522 Week 1 DQ 2 (Strategic Marketing
Planning) FOR MORE CLASSES VISIT
www.mktg522mentor.com     Why is it important
for a company to have a well written mission
statement? What key points do you think need
to be included in the mission statement?
4
MKTG 522 MENTOR Let's Do This/mktg522mentor.com
MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)
FOR MORE CLASSES VISIT www.mktg522mentor.com    
What are some of the factors that influence
consumers buying behavior? Have the purchasing
habits of your parents and/or grandparents
influenced your buying behavior? If you were to
open your refrigerator and cupboards and compare
the contents with those of your parents, would
you find some brands in common?
5
MKTG 522 MENTOR Let's Do This/mktg522mentor.com
MKTG 522 Week 2 DQ 2 (Target Market Selection)
FOR MORE CLASSES VISIT www.mktg522mentor.com    
What are some of the challenges faced by
marketers as they attempt to define their target
markets? How necessary is it to fine-tune your
Marketing Plan so that your target market is
clearly defined and measurable?
6
MKTG 522 MENTOR Let's Do This /mktg522mentor.com
  MKTG 522 Week 3 Assignment Create the Value (2
Papers) FOR MORE CLASSES VISIT
www.mktg522mentor.com     This Tutorial contains
2 Papers Week 3 Assignment Create the Value
Market Segmentation Analysis and a Value
Proposition Your U.S.-based company has decided
to explore the possibility of developing a
business based on the organic farm concept
Daylesforddeveloped by Lady Bamfordwhich is
successful in the UK
7
MKTG 522 MENTOR Let's Do This /mktg522mentor.com
MKTG 522 Week 3 DQ 1 (Branding) FOR MORE
CLASSES VISIT www.mktg522mentor.com     Procter
Procter Gamble (PG) perhaps epitomizes the
ability to create highly successful brands and
marketing efforts. Read the Breakthrough
Marketing case study about Procter Gamble on
page 269 in chapter 9 of your e-text.
8
MKTG 522 MENTOR Let's Do This /mktg522mentor.com
  MKTG 522 Week 3 DQ 2 (Competitive Strategies)
FOR MORE CLASSES VISIT www.mktg522mentor.com    
As part of the Marketing Mix, PRICE, P, is
important to the marketer. Yet when we look at
price, it is more than just a dollar figure. What
does price represent to the consumer? What does
price represent to the marketer?
9
MKTG 522 MENTOR Let's Do This /mktg522mentor.com
MKTG 522 Week 4 DQ 1 (Pricing Strategies) FOR
MORE CLASSES VISIT www.mktg522mentor.com     As
part of the Marketing Mix, PRICE, P, is important
to the marketer. Yet when we look at price, it is
more than just a dollar figure. What does price
represent to the consumer? What does price
represent to the marketer?
10
MKTG 522 MENTOR Let's Do This /mktg522mentor.com
  MKTG 522 Week 4 DQ 2 (Marketing of Services)
FOR MORE CLASSES VISIT www.mktg522mentor.com    
How is the marketing of services different than
the marketing of a product? What are the
challenges of marketing a service? How is
marketing shoes different from marketing shoe
repair?
11
MKTG 522 MENTOR Let's Do This /mktg522mentor.com
MKTG 522 Week 5 Deliver the Value IKEA Case Study
(3 PPT) FOR MORE CLASSES VISIT
www.mktg522mentor.com     This Tutorial contains
3 PPT/Tutorials Week 5 Assignment
12
MKTG 522 MENTOR Let's Do This /mktg522mentor.com
MKTG 522 Week 5 DQ 1 (Channels of Distribution)
FOR MORE CLASSES VISIT www.mktg522mentor.com    
As part of the Marketing Mix, Place, or Channels
of Distribution, is important to understand. What
is the difference between Direct channels of
distribution and Indirect channels of
distribution? It has been said that "channels
of distribution may be the best opportunity for a
sustained competitive
13
MKTG 522 MENTOR Let's Do This /mktg522mentor.com
MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and
Logistics) FOR MORE CLASSES VISIT
www.mktg522mentor.com     Describe Market
Logistics. What are some of the steps necessary
for market logistics planning? Please provide an
example.
14
MKTG 522 MENTOR Let's Do This /mktg522mentor.com
MKTG 522 Week 6 Assignment Communicate the Value
(2 Papers) FOR MORE CLASSES VISIT
www.mktg522mentor.com     This Tutorial contains
2 Papers Week 6 Assignment Communicate the
Value
15
MKTG 522 MENTOR Let's Do This /mktg522mentor.com
MKTG 522 Week 6 DQ 1 (Marketing Communications)
FOR MORE CLASSES VISIT www.mktg522mentor.com    
Describe Integrated Marketing Communications
(IMC). Why is it so important in the 21st century
for marketers to embrace this? What are some of
the concerns of the marketer when it comes to
creating an IMC approach via the promotional mix
components of advertising, public relations,
sales promotion, direct marketing, and personal
selling?
16
MKTG 522 MENTOR Let's Do This /mktg522mentor.com
MKTG 522 Week 6 DQ 2 (Advertising Effectiveness)
FOR MORE CLASSES VISIT www.mktg522mentor.com    
Select an advertisement to which you have
recently been exposed. It can be in any paid
communications medium, such as TV, radio,
newspaper, or magazine. The ad that you select
should be one to which others in the class can
easily relate, such as Verizon's "Can you hear me
now?" ads or the Aflac ad (with the white duck
that squawks "AFFFFLAAAAAAAC!")
17
MKTG 522 MENTOR Let's Do This /mktg522mentor.com
MKTG 522 Week 7 Course Project Marketing Plan (5
Projects) FOR MORE CLASSES VISIT
www.mktg522mentor.com     This Tutorial contains
5 Projects Project 1 A Sister Can Fix It
Upholster Shop
18
MKTG 522 MENTOR Let's Do This /mktg522mentor.com
MKTG 522 Week 7 DQ 1 (International Markets)
FOR MORE CLASSES VISIT www.mktg522mentor.com    
Kellogg Company (you know them as Kellogg's,
makers of Rice Krispies, Corn Flakes, and a
variety of other cold cereal products) celebrated
its 100th anniversary a few years ago in 2006. As
with many companies, it has attempted to expand
internationally.
19
MKTG 522 MENTOR Let's Do This /mktg522mentor.com
MKTG 522 Week 7 DQ 2 (Ethics and Social
Responsibility) FOR MORE CLASSES VISIT
www.mktg522mentor.com     Customer complaints
about Toyota cars suddenly accelerating were
initially downplayed by Toyota Motor Sales in
December 2009, which initially stated that it was
caused by the driver's side carpeting getting in
the way of the pedal. Toyota's announcements at
the beginning of 2010, however, suggested that
the real culprit was a defective gas pedal. This
resulted in m
20
MKTG 522 MENTOR Let's Do This/mktg522mentor.com