Research and Statistical Methods for Gym Business (1)

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Research and Statistical Methods for
BusinessGym Users
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abstract

• This Research and Statistical Methods for
  Business was done to analyze the factors or the
  issues why the gym was losing the profit.
• The major findings of the research were-
• Competition was high in the gym business.
• Members of the gym were not fully satisfied with
  facilities of the gym they need improvement in
  that.
• They wanted their gym as fully equipped and the
  pleasant physical appearance of the gym.
• They wanted some innovations in the gym also.

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Recommendations

• Some innovations are required in the gym.
• Quality of services should be maintained by the
  gym.
• New equipments should be used by the gym and the
  old equipments should be replaced.
• Problems of the gym members should be solved.
• To overcome from the competition the gym should
  launch some schemes to attract more customers.

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Introduction

• This research study is based on the case study of
  a gym i.e. The Gym Chain. It is a multinational
  leisure business whose headquarter is situated in
  Australia.
• In New Zealand, Singapore and Australia the Gym
  Chain is losing their profit.
• To run the gym is becoming costly in these
  countries.
• The purpose of conducting the research is to
  analyze what factors are lacking in the gym as
  the profitability is decreasing and to analyze
  the behavior of the customers or the members of
  the gym as what they exactly want and how they
  can be satisfied.
• A market researcher Sue was hired for conducting
  research.

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Research Objectives

• The research is conducted for - The Gym Chain as
  the CEO of the gym recognized that due to
  competition gym is losing the profitability. The
  objectives of the research are as follows
• Survive in the competition
• Increase in the gym chain profit
• Minimize the cost
• Analyze the behavior of consumer.

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Research Methodology

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• The term Research can be defined as
  investigating answers for the question.
• Through research new ideas can be generated and
  it also enhances the knowledge and information of
  person who is conducting research. T
• he method through which the research is conducted
  to find answer or solution of the problem can be
  elucidating as research methodology.
• Research methodology is encompassed of various
  steps that include- problem identification,
  problem hypothesis, data collection, analyzing
  and evaluation of the data and conclusion.

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Analyzing the Data

• Through interpretation of data it was analyzed
  that the reason behind going to gym was for
  weight lose.
• They use equipments in the gym and also use
  weight in the exercise. They are highly regular
  in visiting the gym and the probability of
  missing the gym is very low.
• The members of gym enjoy company of other
  members. They also exercise other activities and
  mostly cardiovascular is done by them and loose
  calories in between 31 40 calories.
• Only an average of 1.73 people among 120 people
  said that they feel unpleasant in the gym but
  they rated 3.26 rating to the physical appearance
  of the gym

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Conclusion

• Through the research study it was concluded that
  members of the gym like to visit the gym
  frequently and probably do not like to miss the
  gym in case if any condition does not arises to
  miss the gym.
• They like to do exercise in the gym. But it was
  also concluded that members of the gym do not
  like the physical appearance of the gym.
• There perception about the gym was average they
  are not much satisfied with gym.
• It was also concluded that the questionnaire need
  a review as the options were not set properly. It
  required a pretesting of the questionnaire.
  Through this the errors in the question paper
  could be removed and the questionnaire can be
  created effective to collect and then analyze the
  data properly and easily

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References

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• Araya, J. (2015). Gym Management System.
• Cespedes, A. (2014). The Importance of Exercise
  yoga.
• Cialdini, R. B. (2006). Influence The Psychology
  of Persuasion (Revised ed.).
• Ortiz, M. P., Garcia, A. J. (2008).
  Action-Based Quality Management. Springer.
• Professor, G. (2011). Gym Workouts - Maps to
  Success.
• Wolsey, C., Minten, S., Abrams, J. (2012).
  Human Resource Management in the Sport and
  Leisure Industry. USA and Canada Routledge.
• Sprague, K. (1983). The Gold's Gym Book of
  Bodybuilding. Contemporary Books.

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