Search Engine Optimization – A Comprehensive Tutorial About Its Basics

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Search Engine Optimization A Comprehensive
Tutorial About Its Basics
A majority of people are never able to comprehend
the true meaning of SEO or why it is important.
They generally know only those aspects of SEO
that they have either learned through the
information about the topic easily available
online, or the limited information provided to
them by the SEO professionals themselves. Sadly,
not all information related to SEO available
online is correct or accurate and most SEO
professionals do not have the time or the
inclination to clarify the basic concepts of the
process to their clients.
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Search Engine Optimization
This often results in people undermining the
significance of this vital online business
process, especially in the eyes of new virtual
entrepreneurs. This can have disastrous
consequences for their business and even lead to
major loss of finances and goodwill.  As such it
is important for every prospective entrepreneur
to gain a thorough understanding about SEO as a
process so that they can use it in the most
beneficial manner for ensuring their business
growth in the online world.
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What IS SEO?
SEO is an acronym for Search Engine Optimization,
which most people believe to be a process aimed
at helping to promote a business website amongst
within the World Wide Web. To achieve this
objective, SEO professionals use various tools
and strategies that enable the website to obtain
higher rankings and greater visibility across
search engine result pages. It is this process of
enhancing the rankings and visibility of a
website that is known as search engine
optimization. While this explanation is true, it
is neither complete nor accurate, as SEO involves
much more than just enhancing website rankings
and visibility. The key to understanding SEO is
to first understand the role of search engines,
which are the only reasons behind the
optimization of any webpage or website.
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Role Of Search Engines
The search engines are designed to collect
information about every page that is uploaded on
the internet anywhere across the globe. Each
search engine has a unique set of systems to
collect this information which is then utilized
to help the users find the exact data or
information they seek. Each search engine also
uses a unique set of codes and rules called
algorithms that help in providing the available
information relevant to the search query,  in the
form of functional search results.
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SEO Professionals
Businesses operating through an online website
need to constantly monitor their position within
the search results returned in response to a
relevant search query. This is because, the
positioning of the website within the result
pages determines the level of visibility enjoyed
by it. Websites that have higher rankings are
easily found by users and hence are generally
preferred for quick online transactions. On the
other hand websites with lower rankings tend to
receive extremely few visitors.
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Enhancing Website Rankings Across Search Engines
In order to gain a higher ranking within search
engine results, websites need to make sure that
they fulfill the various parameters specified
within search engine algorithms. It is this
process of trying to satisfy the different
algorithmic parameters of search engines by a
website, which exactly defines search engine
optimization. Listed below are the most important
parameters that help websites to get better
rankings and visibility.
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SEO Professionals
Search engines take into account every single
word that appears on each page of the site. This
helps the search engines to narrow down the
results to only those pages that contain the
specific search words entered by the
users. Every page on the internet has a title
which is in the code form and summarizes the
content of the page. The title is of extreme
importance as it helps the search engine to find
the most relevant information quite
easily. Links between webpages work as
recommendations and pages with a greater number
of links pointing to them are generally preferred
by search engines, with the links from
trustworthy sites getting more prominence.
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SEO Professionals
Words used in the links are also of extreme
importance as they help the search engines to
identify the pages that relate to the information
sought by the users and thus help the sites with
links containing those words rank
better. Finally, search engines give preference
to website whose content is fresh and engaging
and is updated frequently. This helps in better
link building and naturally enhances the rankings
of the site.
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