Facebook AdWords Trends For 2017 - SpicyWeb

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Facebook Ad Words Trends for 2017 In 2017 it is
expected that Facebook would come up with more
ways in which brands can reach users that they
intend to target. Monetized bots are going to be
at the forefront of this revolution. Mark
Zuckerberg has recently stated in a post that
till the time a product has a billion users it
has not done meaningful business. In the same
post, he had also stated that Facebook was not
going to make any effort to monetize its bots
till the time the social networking site had a
billion users. Facebook Messenger has recently
hit the mark. Zuckerberg has stated that
Messenger would follow a process of monetization
that is similar to that of Facebook
itself. Facebook has however not plastered the
site with ads and banners. It has instead asked
brands to build pages that would have content and
thus drive interaction that would be organic in
nature. After the idea is embedded Facebook would
reduce organic growth and change brands so that
it can appear in the newsfeed of the user. It is
expected that the bots would be popular thus
being an important part of Facebook AdWords. In
the initial stages, Facebook would like to make
sure that a lot of brands, as well as users,
adopt these bots. It is only after that
monetization would be introduced. Facebook has
also announced of late that it would permit
various brands to buy Newsfeed ads so that they
are able to target their bots at certain groups
that are more likely to do business with them.
This will all be part of the major push of
Facebook to popularize its bots among brands and
users and ensure their greater adoption. Monetized
live videos It has been recently reported in
Digiday that Facebook Live is going to be
monetized. The website also says that Facebook
will place ads in a live stream. In fact, this
has already started with ads being placed in
videos that are expected to be popular among
users. These ads are also going to run as display
ads as well as during breaks of the live events
that are being covered by Facebook. The
priorities of Facebook are however on videos. As
per its newest earnings call it has been revealed
that 500 million people normally watch 100
million hours worth of videos on a daily basis.
Facebook has given a big push to live videos of
late and it seems it is only a matter of time
before it starts making a profit from this
enterprise. Call to action buttons for pages of
local businesses Of late Facebook has started to
use updated call to action buttons for pages of
local businesses.
The basic idea here is to make sure that
customers have a better experience on the
Facebook page of the concerned establishment
itself. This means that from now on you can order
food from your local takeaway just by visiting
its Facebook page. Facebook is of the opinion
that this would increase the quality of user
experience considering how local businesses are
known to have bad mobile pages.